UPDATE: Here's the lost ketchup article link I forgot! | Non-Obvious Insights #334

Dear Rim,

I think I was a bit too excited to send you the email this morning and forgot to include the story about the scientist who saved ketchup!

It's good to know so many of you are reading, though, because I woke up to a flood of curiosity-filled emails asking for the link to the story and so here it is from Atlas Obscura:

When Every Ketchup But One Went Extinct

Sometimes the history of unusual things make for compelling reads, and that was certainly the case with this article which offered much more depth about the history of the "invention" of ketchup than I expected ... (keep reading below)



From the "Poison Squad [that] shifted public opinion against preservatives" to the diminished power of the pro-benzoate lobby, this story offers a window into the hundred year old fight to reduce unhealthy preservatives from our food and the fascinating quest to create the perfect ketchup ... finally perfected after "a woman in Pennsylvania sent Heinz a dozen bottles of her homemade, tastier, better-looking, benzoate-free ketchup."

Yes, there is magic in the history of things we take for granted today. That's a perfect example of what this non-obvious newsletter is all about. Thanks again for reading! I promise not to forget any links next week. 
This Non-Obvious Insights Newsletter is curated by Rohit Bhargava. | View in browser
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