Top Conference Tips + Featured Snippet Finesse

            
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"Keeping current on the potentials and pitfalls of AI is like a full-time job, and now you'll find it right within Google Workspace, but do heed the warnings from people both inside and outside the SEO industry. Meanwhile, we've got a spring bouquet of top tips from popular conferences plus tutorials on owning your branded SERPs and perfecting your featured snippets strategy."

- Miriam Ellis, Local Subject Matter Expert, Moz



What We're Reading:
 

With another core update upon us, Glenn Gabe's title says it all and the techs on your team will love this post!
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You're Measuring Your Branded SERP Wrong – Whiteboard Friday


Take your control of branded SERPs from limited to multi-dimensional with the tips in this engaging video.

5 Steps to Surfacing a SERP Features Strategy - STAT Analytics


In just five steps, identify SERP feature targets and surface the data-driven insights you need to expand your visibility.

Top Tips for SEO From the Experts at Women in Tech Fest


3 minutes of quick optimization tips from this respected event.

SearchLove Recap


A multi-day recap of the final SearchLove conference in easy-to-read tweets.

A New Era for AI and Google Workspace


Google harnesses the fear of blank pages in their messaging about the upcoming integration of AI across Workspace.

The Stupidity of AI


AI hype is big in SEO, but other thinkers outside our industry suggest that "intelligence is a poor thing when it is imagined by corporations." This is a good and thoughtful read.

8

Three Irish Small Business Ideas that Could Be US Hits


Be about life, locality, and simplest pleasures for success in your SMB ideation and marketing.

9

Are Local Services Ads Stealing Clicks from Google My Business? A Case Study of 110 Listings


With 70+ categories now eligible for LSAs, Joy Hawkins's study is a timely one, with a warning not to forget your local SEO.

10

Restaurants Use Mobile Ordering Tech to Fill Staffing Gaps


Automated supermarket checkouts replaced jobs for people. Will mobile ordering do the same, with 63% of restaurants short-staffed?

 

 

 

 

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