Content churn has doubled & your new north star ⭐

Pro Snippet   This edition of the Moz top 10 has a mix of clever tactical solutions - from internal linking to gap analysis to technical SEO - and dramatic news on the general state of search. New research from Dr. Pete highlights how the content game has heated up in recent years, and a study from the Columba Journalism Review highlights the poor state of content accuracy in LLM responses. - Tom Capper, Senior Search Scientist, Moz What We're Reading: How To Use LLMs for Competitive Research and Gap Analysis Finding keyword opportunities vs. competitors is a core task for any SEO, but that doesn't mean we can't keep innovating. Caitlin has 6 ways to add more kick to your gap analysis with AI. Why Brand Authority Should Be Your New North Star Brand has never mattered more, but what does it mean, and what can you actually do about it? 3 Unexpected Examples of Technical SEO Issues (And How to Resolve Them) — Whiteboard Friday This Whiteboard Friday covers three clever tech SEO solutions to three different problems. Even if you don't have these exact issues, there's a lot to be learned from the logic behind Kristina's work. How To Get Found, Noticed, Clicked, and Remembered   MIEP - Make It Easy Please. Which is exactly what this checklist does, for content writing for AI and SEO. Content Churn in Google Doubled Over Five Years   Are we as an industry publishing content faster than ever? Or is Google just getting more and more interested in freshness? Whatever the reason, Dr. Pete's data on this novel metric shows a dramatic story. How to Find Internal Linking Opportunities Using Screaming Frog's N-gram Analysis   This once advanced tactic is now more accessible than ever, as demonstrated in this simple guide to horizontal linking opportunities. SEO-Driven Content Architecture — Whiteboard Friday   But what about the other type of internal linking - your actual site structure? This is a hugely impactful set of choices that many sites make entirely by accident. AI Search Has A Citation Problem   This is surely going to be one of the most cited pieces of research in the SEO space in 2025. Unfortunately, the picture painted is a damning one - of extreme accuracy issues and misattribution in AI answers. Why Is Google Highlighting 7-Year-Old Negative Reviews?   Google bizarrely chooses to update featured reviews on a less than annual basis, leaving some businesses stuck with a historic bad review for huge periods of time. Google Brings Back Local Pack To AI Overviews   Back in the days of SGE and labs-only beta, we used to regularly see local packs in Google's AI results. Now, after a long hiatus, they're back.   Moz, 720 Robson St, 400, Vancouver, BC V6Z 1A1, Canada Unsubscribe Manage preferences