Blocking AI Bots + The Content Sameness Glut

Pro Snippet "Earlier this month, Wil Reynolds wrote an important article, The Sea of Sameness Problem in Content Marketing & SEO, and this week, we've got some excellent discussion of its implications. In other news, if your org isn't sure whether or not to block AI bots, Dr. Peter J. Meyers explains what Moz is doing, and don't miss Joy Hawkins' actionable post on how her agency won back a valued client."  - Miriam Ellis, Local Subject Matter Expert, Moz What We're Reading:   If Your Content is Only as Good as ChatGPT You Will Fail A vital discussion from NearMedia of entrenched SERPs and having to think outside the SEO box, based on research by Glen Allsopp and Wil Reynolds. Ranch-Style SEO: Why SEO is Becoming All About Content Strategy Meanwhile, tune into Chima Mmeje's insightful interview of Bernard Huang on why content that really helps people should be the basis of your content strategy. Who Should Block AI Bots? To block or not to block AI bots? That is the question Tom Capper treats with the thoroughness your org should be bringing to it. HARO Founder Launches HERO HARO's original founder, Peter Shankman, responds to shutdown of the service by launching HERO: Help Every Reporter Out. Why the Shift from 'Conversions' to 'Key Events' in GA4 is a Game-Changer While Google's rebranding of this GA4 component doesn't require you to change what you're doing, this piece will prepare you to report on Key Events to clients. Google Testing Product Grid Thumbs Brodie Clark has spotted a new level of personalization in Google's increasingly-prevalent product grids. Google Tests Discussion and Forums Questions with Answers Box Focus on forums increases in Google's results with this new test. Regaining Trust: Lessons Learned From Losing a Local SEO Client Joy Hawkins shares three things that lost a valued client and how her agency won them back. Local Memo: Rank Isn't the Primary Decision Factor for Consumers in Many Industries A great local roundup from Damian Rollison and pay particular attention to the note on UGC video uploads to GBPs. Category Confusion Colan Nielsen clarifies that while GBP category "dilution" isn't a concern, choosing the wrong categories can definitely confuse Google and your rankings.           Products  |   Learn  |   Community  |   Blog  |   About . Moz, 720 Robson St, 400  Vancouver, BC V6Z 1A1 Canada You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.

Ten Years of the Algo + SGE Bafflement

Pro Snippet "Like a seaworthy navigator, Dr. Pete charts a decade of Google changes with great takeaways. Meanwhile, tech columnists at major news outlets are trying SGE and are baffled by its hallucinations, but seasoned SEOs use their own brainpower to ask and answer questions about traffic drops. We've also got a big study on the rise of fora-based results!" - Miriam Ellis, Local Subject Matter Expert, Moz What We're Reading:   13 Questions to Diagnose and Resolve Declining Organic Traffic Experienced SEO, Tory Gray, shares 13 questions that have helped them close traffic mystery cases. Charting 10 Years of The Google Algorithm Dr. Peter J. Meyers reveals over 30,000 changes over the past decade of Google's algo, and a clear surge in updates in this must-read piece. Aligning SEO Strategy with Client Business Goals — Whiteboard Friday Match SEO techniques to common client goals with Anthony Barone in this useful video. Google's AI is Still Giving Idiotic Answers Nearly a Year After Launch Futurism recaps a WaPo columnist's astonished reaction to the nonsense dealt out by SGE. The Discussion Forums Dominating 10,000 Product Review Search Results Glen Allsopp's large-scale study reveals who is winning the fora SERP features and what you can do about it. Google Might Make Users Pay for AI Features in Search Results Ars Technica examines this potential "first" in a system traditionally funded by ads. Google Search Shop All Deals Banner Shows on 40-50% of Search Results Google is blanketing the SERPs with this newish, eye-catching banner. How to Acknowledge and Cope with Fear of Local Business Reviews Get Miriam Ellis' one-sheet pack for motivating clients whose fear of reviews is undermining their reputation and business operations. David Mihm on the State of Multi-location GBP Management Claire Carlile interviews David Mihm on the joys of bulk verification, HQ-to-local branch communication and so much more in this excellent episode. Google Attempts to Redefine Its Local Services to Avoid DMA Compliance Consequences Google claims that its local, hotel, ticket and multiple other products fall outside the bounds of DMA regulation.           Products  |   Learn  |   Community  |   Blog  |   About . Moz, 720 Robson St, 400  Vancouver, BC V6Z 1A1 Canada You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.