O! Y, X? Plus A Possible SERP Cool-Down ❄️

Pro Snippet "If Twitter (now X) is any indicator of industry sentiment, SEOs lack enthusiasm for Elon Musk's rebrand of the increasingly controversial social platform and polls are being taken as to whether this latest gesture marks a new day or a step towards failure. No time for the drama? The Moz Top 10 has useful articles for you on keyword research, GA4, AI, review acquisition and more!" - Miriam Ellis, Local Subject Matter Expert, Moz What We're Reading:   Twitter is Being Rebranded as X In case you haven't heard, social media's favorite bird has been X-ed out by Elon Musk. Perhaps the best response to X is Y? How SEOs and UX Designers Can Work Better Together — Whiteboard Friday Don't miss the final installment of Helen Pollitt's talk on how shared goals can bring different teams together for joint wins. How to Set Up Insightful Organic Tracking and Find Rising Keywords Slice and dice your SERP data with strategic segmentation to surface targeted insights and see which keywords are trending upward. Google Search Ranking Algorithm Volatility Finally Cooling? Barry Schwartz notes that the multi-month SERP shakeup could finally be settling down. Google Boosts Ecommerce Analysis In GA4 With 30 New Metrics Will custom reports for online vendors be less essential with all these new GA4 features at your fingertips? Over Just a Few Months, ChatGPT Went From Correctly Answering a Simple Math Problem 98% of the Time to Just 2%, Study Finds If ChatGPT were a math student, it would not get a passing grade on these wildly different answers nor its refusal to explain its conclusions. AI vs. Humans - The SEO Content Experiment One of the first serious studies of this topic finds that human-written content outranks its AI-generated counterpart. How to Get More Local Business Reviews from Travelers Nearly half of travelers don't write reviews. Miriam Ellis highlights recent findings on view request time windows that could help you beat the odds. Is Google's AI based SGE a dead end or the future of search? In this video, Greg Sterling discusses how 49% of poll respondents are using the much-hyped chat feature less as time goes on. Its place in Local remains very questionable. Unlocking Success: Mastering Video Verification for Your Google Business Profile GBP video verification shouldn't be hard, but it is, so Colan Nielsen is here to walk you through it with this useful video.           Products  |   Learn  |   Community  |   Blog  |   About . Moz, 720 Robson St, 400  Vancouver, BC V6Z 1A1 Canada You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.