The State of HCU + 9 Years of Algo History

Not rendering correctly? View this email as a web page here. Pro Snippet "In this edition, Dr. Pete demos why change is the only constant in the SERPs, and right now, SEOs are focused on operating in the Helpful Content Update environment. Meanwhile, getting basics like indexing and accessibility right still matters, but the role of social media marketing could be on the downtrend." - Miriam Ellis, Local Subject Matter Expert, Moz What We're Reading:   Google's Gary Illyes On Recovering From The Helpful Content Update "You can't always get back" to where you were, says Illyes at PubCon, meaning SEO goals may need to be lowered to match reality. How Google's Latest 'Helpful Content System' Update is Impacting SERPs Going forward, Lily Ray warns against AI-based shortcuts when it comes to content, given Google's emphasis on effort and authority. 9 Years of the Google Algorithm Dr. Peter J. Meyers looks for clues to the future of search by looking back on almost a decade of algo history. Helping Google Navigate Your Site More Efficiently — Whiteboard Friday Get your site structure, sitemaps, and Google Search Console to work in concert for better crawling. The Top 5 SEO Software Suites For Agencies Window shop for popular SEO software via this resource from Search Engine Journal. Best Fonts for Accessibility and Visually Impaired Users [ADA-Compliant Fonts] Here's a useful accessibility checklist plus a detailed run-down of preferred fonts. Social Media Engagement Hits a New Low, Except for TikTok Rival IQ tracks the gradual decrease in organic engagement and traffic across multiple social platforms. Shelfies: Why and Where Local Businesses Should Publish Them You know selfies, but Miriam Ellis encourages you to add shelfies to your GBPs to alert Google and customers to your selection. Step-by-Step Guide to Fighting Fake Google Review Attacks The best and most complete advice you'll find anywhere for responding to an onslaught of review spam. [Guide] Managing Google Business Profile Department Listings Get the details right with Colin Nielsen on guideline compliance for multi-department models.           Products  |   Learn  |   Community  |   Blog  |   About . Moz, 720 Robson St, 400  Vancouver, BC V6Z 1A1 Canada You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.