Here’s how consumers all over the world are feeling, shopping, and spending

Keep your finger on the pulse ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

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Share this email Share this email on LinkedIn   Share this email on Twitter   Share this email on Facebook   New from McKinsey & Company Here’s how consumers all over the world are feeling, shopping, and spending Consumer attitudes and spending are shifting across the globe, and it's top of mind amid record inflation. It can be hard for companies to stay on top of these changes, but McKinsey has kept its finger on the pulse by conducting regular surveys on consumer sentiment and shopping behavior. Over time, we’ve painted a picture of which behaviors are fleeting and which appear to be stickier. Explore our most recent global surveys to dive into the findings—and what they mean for retailers and consumer companies. Read more United States How US consumers are feeling, shopping, and spending—and what it means for companies The latest Consumer Pulse survey shows that, across America, people have simultaneously embraced new behaviors and reverted to old ones. What will they do next? Understand the trends   Taking the pulse of the US consumer According to the latest Consumer Pulse survey, people across America are changing their shopping behaviors—and will continue to do so. Companies need to pay close attention. Adapt to change   Europe How inflation and the conflict in Ukraine are impacting European consumers The latest Consumer Pulse survey shows that, across Europe, people have changed their habits and adopted new behaviors in response to new stressors. Understand regional views   European consumer sentiment survey: How current events are shaping German consumer behavior Rising prices and the invasion of Ukraine are top concerns for German consumers, fueling a general slide into economic pessimism. Uncertainty remains   European consumer sentiment survey: How current events are shaping UK consumer behavior Concerns about recovery is at an all-time high in the United Kingdom. Rising prices are reported to be the top concern, with consumers significantly trading down in stores and products. Things are looking up   European consumer sentiment survey: How current events are shaping Italian consumer behavior Italian consumers are increasingly concerned about the economy, with many aiming to reduce spending and modify consumption habits. Spending mindfulness persists   Asia-Pacific Catering to Asian consumers The latest Consumer Pulse Survey reveals an optimism unmoved by current economic and geopolitical challenges, though sentiment may be shifting. How can retailers and consumer goods companies keep pace? Keep pace with sentiment   Survey: Australian consumer sentiment during the coronavirus crisis Australian consumers, in view of the omicron variant, are feeling less optimistic about economic recovery than last year and remain cautious on spending. See the data Survey: Indian consumer sentiment during the coronavirus crisis Indian consumers' optimism has remained high since October 2021 and has reached the highest levels across other Asian markets since COVID-19 started. See the latest findings   Survey: Indonesian consumer sentiment during the coronavirus crisis Indonesian consumers remain optimistic on the economy, expecting higher incomes and spending. Many have tried and plan to keep using digital services and omnichannel methods. Dive in Survey: Japanese consumer sentiment during the coronavirus crisis Japanese consumers' behaviors and finances are gradually recovering to normal, though their responses indicate a slight increase in pessimism. Understand changes Survey: Korean consumer sentiment during the coronavirus crisis Most Korean consumers expect that normalcy will return to routines only after June 2022, yet there are signs of pre-COVID-19 routines returning. Explore emerging themes Africa Stretched South African consumers put health and sustainability on the shopping list Two years into the COVID-19 pandemic, South African consumers are still facing economic challenges. But they are willing to pay for what really matters to them. Enhance resilience To see more essential reading on topics that matter, visit McKinsey Themes. — Curated by Eleni Kostopoulos, a digital publishing manager based in New York Follow our thinking McKinsey Insights - Get our latest thinking on your iPhone, iPad, or Android Share these insights Did you enjoy this newsletter? Forward it to colleagues and friends so they can subscribe too. Was this issue forwarded to you? Sign up for it and sample our 40+ other free email subscriptions here. This email contains information about McKinsey’s research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. 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