Newsletters: Get creative with your commerce media

Get creative with your commerce media

New from McKinsey & Company

How to inject more inventiveness into your marketing and e-commerce

Creatives from around the world gather in Cannes, France, this week to celebrate the year’s best commerce media and learn tactics for innovative thinking from business and entertainment leaders. Didn’t snatch a spot? Don’t worry—you can explore the latest creative trends from home. Catch a deep dive into metaverse marketing, an interview with actress and entrepreneur Tracee Ellis Ross on the challenges of going to market, and much more.

Marketing in the metaverse: An opportunity for innovation and experimentation

Although widespread adoption of the metaverse may take some time, leading brands are already rewriting the rules of marketing.

Understand digital strategies

Meet the Black beauty execs

Creating a path to a more equitable beauty market for Black brands represents a $2.6 billion opportunity. McKinsey talked to four founders and entrepreneurs who are leading the way.

Flip the script

Busted! Five myths about retail media

Retail media networks are transforming the advertising landscape and boosting top retailers' bottom lines. Our latest survey helps debunk five mistaken beliefs about RMNs.

Bust the myths

Redesigning the design department

The best corporate design departments are transforming from fortified castles into vibrant town squares.

Dive into the data

As the cookie crumbles, three strategies for advertisers to thrive

Here is how brands can adapt their online advertising to compete in a dramatically changing landscape.

Prepare for the new reality

The growth triple play: Creativity, analytics, and purpose

Companies that integrate creativity, analytics, and purpose are delivering at least two times the growth of their peers.

What do leaders do differently?

Busting the five biggest B2B e-commerce myths

The leading edge for successful B2B sales growth is digital. Here's why.

Challenge conventional wisdom

The rise of commerce media

Commerce media is transforming advertising by using data to close the transaction loop.

Explore the infographic

Marketing to the multifaceted Black consumer

To attract Black consumers, brands must demonstrate quality, social mission, and good value.

Reach your consumers

To see more essential reading on topics that matter, visit McKinsey Themes.

— Curated by Molly Liebergall, a digital editor based in New York

Follow our thinking

McKinsey Insights - Get our latest thinking on your iPhone, iPad, or Android

Share these insights

Did you enjoy this newsletter? Forward it to colleagues and friends so they can subscribe too.
Was this issue forwarded to you? Sign up for it and sample our 40+ other free email subscriptions here.

This email contains information about McKinsey’s research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use and protect your information, please review our privacy policy.

You received this email because you subscribed to our Marketing & Sales alert list.

Manage subscriptions | Unsubscribe

Get creative with your commerce media

No comments: