Topical Authority & Bing Desperation

Pro Snippet "SEO news continues to be dominated by the repurcussions of Bing's sudden AI moves this spring, and Google's rushed attempts to keep up. Some question whether we're getting ahead of ourselves, but Bing themselves don't seem to be getting much for their efforts." - Tom Capper, Senior Search Scientist, Moz What We're Reading:   How to Earn Topical Authority in 2023 and Beyond Following Google's announcement earlier this year topical authority has once again become a hot topic in SEO. Zoe walks through some essential steps. Your AI Optimism is Going to Kill Someone Jess says "I am not an ML pessimist, but I am a human pessimist." One thing's for certain - she's taking few prisoners in this call to caution. Featured Snippets: Why They're Valuable & How to Win Them SGEs may be new and exciting, but why not aim for the opportunity that's there right now? Featured Snippets are still huge, and Niki has the info you need. SGE While Browsing in Chrome: Testing Google's New AI Product with Lily Ray Google unexpectedly added an SGE feature to Chrome itself. Lily gives you a quick tour and some initial thoughts. The New Bing Has Failed to Take Any Market Share From Google After Six Months Awkward reading for Microsoft who might have hoped for a bit more from their big Bing push this year. Then again, they do (obviously) dispute this data. Microsoft Is Using Malware-Like Pop-Ups in Windows 11 to Get People to Ditch Google Talking of which, it seems they're ready to pull out the browser wars era tactics. We're not lawyers, but... OpenAI May Have to Wipe ChatGPT and Start Over And talking of lawyers, this is likely the first of many high profile law suits against LLM companies. Top Local SEO Takeaways from MozCon 2023 As MozCon fades into the rear-view mirror, relive it one last time with this local-focused round-up from Miriam. What Diners Write About Most: A Study of Restaurant Review Place Topics A somewhat reassuring confirmation that yes, even in 2023, restaurants need to focus on serving good food. Starting Local SEO with Nothing: 30 Ways to Start Cold and Succeed SEO from a standing start can be a very different game to ongoing work. Phil has a plethora of tips to get you going.           Products  |   Learn  |   Community  |   Blog  |   About . Moz, 720 Robson St, 400  Vancouver, BC V6Z 1A1 Canada You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.