The Not-So-Great Decoupling?

Pro Snippet   This edition of the Moz Top 10 features two contrary takes on the much discussed 'Great Decoupling' of clicks and impressions in organic search. Martin from Google says it's not such a big deal, Glenn Gabe says we're forgetting that it isn't universal. We also have a few great tactical articles, a rant about JavaScript, and the future implications of AI in search. - Tom Capper, Senior Search Scientist, Moz What We're Reading: The Rise of Synthetic Authority Is EEAT really about humans, and if it is now, will it always be? Jono, provocative as always, thinks not. Whether or not you agree, his thought experiment is instructive. 5 AI-Powered Workflows Every SEO Should Be Using Today Moz's very own VP of Revenue shares how he is using AI in combination with free or cheap APIs to automate every day marketing and SEO tasks. The Forgotten Coupling Everyone is talking about the "Great Decoupling" of clicks and impressions and the new AI Mode tab in Google Search, but it's easy to forget that there are a bunch of other tabs that are not going through the same dubious transformation. What Has Changed in SEO? | Whiteboard Friday Revisited With Cyrus Shepard   Back in 2021 Cyrus published a hugely popular Whiteboard Friday sharing 21 SEO tips. Now, 4 years later, he revisits them to see what has changed. How Content Structure Matters for AI Search   Many people are rushing to share theoretical thoughts about how content should be structured for AI search, but where's the data? Chris tests a number of different methods to see what actually stands up. The Great Decoupling Explained By A Googler   Back to Great Decoupling news, Martin Splitt from Google has waded in with his take, and why he feels it's not such a disaster for SEOs. His argument, predictably, has become quite contentious.  JavaScript Broke the Web (And Called It Progress)   Jono Alderson writes nothing for years, then writes 3 hard hitting posts in a week. Here he covers a history of how JavaScript has become so problematic for the web and SEO. 5 Revolutionary Strategies for Enterprise Ecommerce SEO   Enterprise SEO tends to be a slightly different game, with typically more focus on on-site and technical work, and dealing with the consequences of very high page counts. Mark shares some great go-to tactics. Local Ranking Factors in ChatGPT   You know about Google local ranking factors, you know about AI search, but do you know about ChatGPT local ranking factors? As you'd expect there's a mix of the two, and a couple of things you might not have considered. From Trust Signals to AI Signals: The Evolution of Online Reviews   Claudia explores how AI search tools are placing an (even higher) value on online reviews, and how this might influence businesses tactically. Moz, 360, Park Avenue South, New York, NY 10010, USA Unsubscribe Manage preferences