Optimizing for AIO, SEO, GEO, and beyond 🚀

Pro Snippet   We've got some fine tuned technical minutiae for AI Overviews and Google Search Console reports, some top level strategy on optimizing for AI vs. SEO vs. not even websites, and last but not least, deep dives on product SERPs, execution, and local partnerships. - Tom Capper, Senior Search Scientist, Moz What We're Reading: Optimizing for AI Overviews — Whiteboard Friday We're all worried about being pushed below the fold by AIOs, but what if we could use them to leapfrog above the fold? Garrett explores some of the nuances and simple tricks to SEO for AIOs. SEO VS GEO: Optimizing for Traditional vs AI Search This is a typically thorough and well visualized breakdown from Aleyda. One way to summarize it would be that the tactics are similar, but the strategies may be different - but, see for yourself! How to Close the Gap Between SEO Recommendation and Execution "The gap between SEO recommendations and execution is the silent killer of otherwise successful campaigns." - Alexandre shares his formula for avoiding exactly this outcome. Google and the 130-Day Rule: Indexation Strategy for Already Indexed Pages   Alexis has made a fascinating discovery about the infamous "Crawled - currently not indexed" GSC message. How To Find A Competitor's Keywords — Next Level   Competitor analysis is one of the most open ended areas of SEO, but you can go so much further than a simple gap analysis. Hocus Pocus Shift Your Focus. When Will SEO's Start Thinking Beyond the Website?   If websites are increasingly marginalised in search, does that mean that SEOs need to be too? Not necessarily, argues Chantal - there is another path. How to Repurpose Your Content With AI — Whiteboard Friday   Many sites (not least Moz's very own!) build up huge amounts of content over the years, which can be a problem. But what if we had a tool to sift through all that bulk, and find the golden opportunities? How to Rank Product Pages in Google's New Product SERPs   Particularly in the US, there are many queries now where Google is behaving less and less like a search engine, and more and more like a marketplace. But, how can you win at this new game? Using Local Business Partnerships And Collaborations To Build Authority And Visibility   What if decidedly old-school local networking was still the best way to win in local SEO? Jeff seems to think so, and he may have a point. Google Business Profiles Performance Messaging Clicks Report   What's that smashing through the tombstone? It's the messaging clicks metric, dead since 2020, now necromantically re-enabled in the GBP performance report. Moz, 360, Park Avenue South, New York, NY 10010, USA Unsubscribe Manage preferences