J. Lo glows (and glows) (and glows) at her 'Shotgun Wedding'

Plus: Muppets, 'Poker Face,' and the Oscars
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J. Lo glows (and glows) (and glows) at her 'Shotgun Wedding'

Plus: Muppets, 'Poker Face,' and the Oscars
View this email online

Evaluating Threats to SEO + AI/ROI Risks

            
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Moz Top 10
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"2023 is off to a challenging start, with an estimated 10,000 tech workers losing jobs at major brands and a growing narrative of AI potentially threatening both our livelihoods and Search, itself. By keeping apprised of the changes, you'll be doing all you can to carve out new niches for your talent in an altering landscape. Whether you view AI as friend or foe, what you learn will serve you well."

- Miriam Ellis, Local Subject Matter Expert, Moz



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What We're Reading:
 

500+ SEOs and 23 expert contributors to the Women in Tech SEO community share excellent insights in this report.
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After Google: Should SEOs Jump Ship?


Tom Capper evaluates potential threats to Google and SEO in this thoughtful column.

CNET Pauses Publishing AI-Written Stories After Disclosure Controversy


Significant issues surrounding transparency and simple accuracy are already apparent in AI and in this cautionary tale.

How Will AI-Generated Content Impact the ROI of SEO & Content?


Meanwhile, Wil Reynolds considers the short- and long-term risks of AI on SEO and ROI.

Ryan Reynolds Offers A Glimpse Into AI-powered Marketing


Regardless of controversy, marketers are already using ChatGPT to write ad scripts, as in this experiment featuring Mint Mobile.

Three Ways to Evolve Your Link Building in 2023 — Whiteboard Friday


As link building changes, Paddy Moogan encourages a move from abstract, shiny campaigns to more relevant and aligned content.

How to Decide Which Keywords are Worth Tracking for Your Site


STAT offers six intelligent steps to better keyword research.

8

The Ultimate Guide for Taking Full Control of Your Google Business Profile and NMX


Miriam Ellis takes a really deep dive into 40+ common features of Google Business Profiles and the New Merchant Experience.

9

New Apple Business Connect Features & Implications


Near Media takes us through the many intriguing features of Apple's new SMB local interface.

10

Does the Number of Google Reviews Impact Ranking? [Case Study]


Good confirmation from Sterling Sky that review count does impact rankings, but beware of diminishing returns.

 

 

 

 

Moz

 

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