Sporting goods players should prepare for new challenges

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Share this email Share this email on LinkedIn   Share this email on Twitter   Share this email on Facebook   New from McKinsey & Company   Curated by Eleni Kostopoulos   Digital Publishing Manager, New York Here's why industry dynamics are shifting for sporting goods players The 2022 professional football season kicked off last week, marking the unofficial start of fall for many in the US. Fans may be unrealistically optimistic about their team's performance, but their views on the economy are a different story: Consumers are starting to cut back on discretionary expenditure, reflecting the fact that prices (and mandatory household expenditure) are rising faster than incomes, write partner Alexander Thiel and co-authors in a recent article. As a result, spending intent on sporting apparel, footwear, and sports and outdoors equipment is declining. Before you tune into the next game, put on your favorite team's jersey and catch up on industry trends and much more with these insights.  Read more Tackling inflation and margin pressure in the sporting goods industry The sporting goods industry faces new challenges from inflation and an emerging economic downturn, adding to existing pressure on input costs and supply chains. Now is the time to act. Batter up Sporting goods 2022: The new normal is here The sporting-goods industry continues to evolve amid increased health awareness, shifting channel preferences, and rising sustainability concerns. Sporting-goods players need to adapt to five trends shaping the industry in 2022. Read the report  The Great Uncertainty: US consumer confidence and behavior during inflationary times Our latest Consumer Pulse research shows that there's more pressure than ever on consumer confidence. But despite a general feeling of pessimism, there are signals of hope in consumer behavior. Tap into consumer sentiment  Outgoing New Zealand Rugby President Bill Osborne on strategy and leadership The outgoing president of New Zealand Rugby discusses how his Maori background and time playing for the All Blacks have shaped his business career. Learn from a leader  Always connect, never give up: An interview with Jason Wright As president of Washington's football team, Wright is calling on his experiences as an NFL player, business school graduate, and McKinsey partner to change an entrenched culture. Go for your goals  Countering otherness: Fostering integration within teams Exploring our feelings of otherness can help us discover how we are the same. Build stronger bonds  Esports and the next frontier of brand sponsorships Data from Germany and Western Europe indicates that sponsorship of esports can open a valuable marketing channel for brands that know how to use it. 4 takeaways  AUTHOR TALKS How to conquer fear, prepare for death, and embrace your power Personal-development coach Tareq Azim discusses how his life experiences shaped his training philosophy to help NFL greats overcome fears, achieve emotional and mental resilience, and gain physical strength. Be empowered  Actor Terry Crews wants you to open up The Brooklyn Nine-Nine actor and former NFL player tackles the issue of toxic masculinity and explores how "tough guys" can find strength in vulnerability. Break the cycle  To see more essential reading on topics that matter, visit McKinsey Themes. Follow our thinking Share these insights Did you enjoy this email? Forward it to colleagues and friends so they can subscribe too. Was this forwarded to you? Sign up for it and sample our 40+ other free email subscriptions here. McKinsey Insights - Get our latest thinking on your iPhone, iPad or Android. This email contains information about McKinsey's research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use and protect your information, please review our privacy policy. You received this email because you subscribed to our Consumer & Retail alert list. Manage subscriptions | Unsubscribe Copyright © 2022 | McKinsey & Company, 3 World Trade Center, 175 Greenwich Street, New York, NY 10007