✨ Fake Authors + Missing Tweets ✨

Not rendering correctly? View this email as a web page here. Pro Snippet "Bing Crosby sings that we should have 'scary ghost stories' at this 'most wonderful time of the year'. Well, we have fake authors posting AI content, vanishing tweets from Googlers, and a viral Gemini video some viewers accuse of smoke and mirrors. On the less ghostly side, we've got cool tips on video and GBP SEO, and what might just be a new local search ranking factor! Wishing you all a Happy New Year and hope you'll keep learning with us in 2024!" - Miriam Ellis, Local Search Data Scientist, Moz What We're Reading:   Sports Illustrated Published Articles by Fake, AI-Generated Writers Another embarrassing AI fiasco begs the question: if your org can't be bothered to put in the work and be real with your audience, why should your audience bother to read your content? How OpenAI Rewrote the Rules: A Brand Story Meanwhile, Dr. Pete looks at the SEO playbook that took OpenAI from zero to household word over the past year, and the implications of this trajectory for building brand authority. On-page Video SEO – Whiteboard Friday Crystal Carter walks you through getting maximum benefits from embedding and optimizing video on your site. When Googlers Delete Posts On X (Twitter) - Did Google Rollback HCU? Barry Schwartz reports on the mysterious disappearance of multiple tweets from Google staff, and the speculation this is causing. How Google Search and Ranking Works, According to Google's Pandu Nayak Insight on indexing, algorithms, deep learning systems, and more arise from US vs Google antitrust testimony. EV Sales are Thriving. Here's How the US Can Stay in the Race Going niche in 2024? Consider EV SEO clients. Q3 sales up a massive 50% YOY and TechCrunch says these cars are selling faster than any other automotive segment. Gemini Smoke and Mirrors? You heard all the hype surrounding Google's Gemini AI LLM, but viewers are complaining that a video showing off its capabilities is full of fakery. 30 Google Business Profile Photos Your Local Business Can Easily Take — Illustrated Miriam Ellis shows 30 examples of real local businesses getting it right with their GBP photos for your inspiration. Google Just Added a NEW Local Pack Ranking Factor Joy Hawkins' team documents a significant change in local pack rankings based on open business hours. Do Searchers Use Pack Results? Original data from Near Media on local pack usage.           Products  |   Learn  |   Community  |   Blog  |   About . Moz, 720 Robson St, 400  Vancouver, BC V6Z 1A1 Canada You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.