AI Warning Signs + a New Web Crawler 🕷️

Pro Snippet "A few weeks have passed since the last Moz Top 10 update, but the SEO world is buzzing with changes. Google's getting rid of a common SERP feature, OpenAI is mimicking Googlebot, and here at Moz, we're launching a new beta metric that shows the future of SEO." - Tom Capper, Senior Search Scientist, Moz What We're Reading:   Introducing Brand Authority: Measuring the Unmeasurable We've often considered brand to be an undervalued component of SEO, and one that's too difficult to measure — now that's changing. OpenAI's GPTBot Will Scrape Your Website to Train Its AI, Unless You Opt Out This move could improve the performance of ChatGPT as an answer engine — but leaves open an interesting decision for publishers, with no obvious incentive to cooperate. These Women Tried to Warn Us About AI AI isn't magic. LLMs are not sentient beings, and they won't become sentient. The problems with these technologies aren't just abstractions. The What, When, and Why Behind the Demise of FAQs & How-To Seemingly out of nowhere, Google has significantly reduced the appearance of these two commonly used rich result types. But why? Twitter's Brand Equity: 17 Years & 12 Million Keywords Dr. Pete dives into the (lack of) sense behind Twitter's rebrand to X. Disallow Humans (Bad Cloaking) Oli's at it again with more of his daring experiments, this time drawing interesting conclusions about user signals in SEO. Blast Off Into the Future: MozCon 2023 Day One Recap In case you missed the magic of MozCon this year, we've got recaps for both days up on the blog. Google Shifting GBP Support to 'Brand Ambassadors' aka Gig Workers? Mike has few positive comments about the latest change to the GBP support journey. Google Business Profile: How Much Do Keywords in the Business Name Impact Ranking? Another confirmation that this technique sadly still works, along with steps to take if a competitor outranks you using this method. Overview of Google Business Profile policies Google has released a new overview of GBP policies, which could be beneficial for those who are just starting out.           Products  |   Learn  |   Community  |   Blog  |   About . Moz, 720 Robson St, 400  Vancouver, BC V6Z 1A1 Canada You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.