Prepare for the future of SEO & 24 ways to use AI

Pro Snippet "Whilst we wait for the November Core Update to sink in, there's an unintentional theme in using AI but using it right in this edition, with an all-star cast of authors wading in on the topic. Meanwhile, Apple and Google are both presenting new opportunities in local search." - Tom Capper, Senior Search Scientist, Moz What We're Reading:   24 Ways I'm Using AI Tools for SEO Mike King wants to help you cut through the noise and find AI tools that are actually useful for SEO. "AI tools thrive under strategic direction—use them to improve your work, not replace you". What if schema.org Is Just… Labels? We've been hearing for about a decade now about how structured data markup is going to transform how Google understands entities and content. And yet, their actual use of it is still very limited - why is that? How to Prepare for the Future of SEO: 17 Tips From Lily Ray Lily Ray shares her thoughts on Google's myriad of moves through 2024, and how they might play out for SEOs in 2025, and how to prepare. Publishers Hooked on Google Discover Traffic Risk Race to the Bottom News SEO guru Barry Adams has a cautionary tale for publishers suffering from a toxic dependence on the highly addictive substance that is Google Discover traffic. How To Create Helpful Content Post-HCU The Helpful Content Update may be about more than just helpful content, but that doesn't mean that helpful content isn't absolutely essential in SEO in 2024 and beyond. "Both search engines and readers can distinguish between helpful and filler content", cautions Maryann Muthami. Crossovers Between Information Architecture & SEO — With Inspiration From the Home Edit When SEOs think of IA (information architecture), often the conversation quickly becomes focused on links and PageRank. But there's more that we should be interested in within this discipline. How To Do Comprehensive Research for Your Topic Cluster — Whiteboard Friday Chima walks through what you can do before, during, and after your research process to ensure you're creating elevated and relevant content within your topic clusters. The Value of a Human Connection in an Increasingly AI World: Local Link Building That Lasts For local linkbuilding, nothing trumps relevance, and nothing generates relevance like human connection, says Ellen Sartin. Siri Finally Gets Local Search Depending on your viewpoint, Apple is either the sleeping giant of search or already a huge player. Either way, local is no exception. Google Maps Launches Product Search: Steps For Retailers Why search the web when you can search physical products in your area? Matt G. Southern has the essential info.         Products  |   Learn  |   Community  |   Blog  |   About . Moz, 720 Robson St, 400  Vancouver, BC V6Z 1A1 Canada You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.