The impact of AIOs and what to do about it

Pro Snippet   As often happens, there is an unintended theme and narrative to some of the picks in this newsletter - in this case, research shows AIOs are less problematic further down the funnel and for branded terms, and we also we have a Whiteboard Friday on how to capitalize on that, a post on how to maximize brand in search, and a post on how we're measuring that. - Tom Capper, Senior Search Scientist, Moz What We're Reading: Google AI Overviews: New CTR Study Reveals How to Navigate Negative SERP Impact Different sites can have very different experiences of AIOs - for some sites they're lethal, in other cases barely worth worrying about, or so it seems. This study helps to explain why. Optimizing Your SaaS Landing Pages in 2025 — Whiteboard Friday ...All of which just goes to make your bottom of funnel pages more important. With that very perspective in mind, Liraz has this thorough guide to making your SAAS landing pages the best they can be. Moz's Brand Authority: Multi-Market, More Features, More Data! We released Brand Authority nearly 2 years ago with a prescient eye on the direction of Google and search more broadly. Since then we've been quietly working away, and Pete is here to explain what we've done. How to Audit and Optimize Your Brand in Search   Relatedly - how does Brand in SEO actually work? What can you do to make sure search engines notice your brand? SEO Requires "Search Market Fit"   This is a different and interesting framing for some classic keyword research dilemmas. How to Be an Effective SEO Mentor — Whiteboard Friday   Mentorship can be as impactful in SEO as in any other career - if not moreso. Miracle has ample experience of both, and is happy to share it in this Whiteboard Friday. Why Are Companies Lining up to Buy Chrome?   If Google is indeed forced one day to sell of Chrome, that would be a massive blow to how their modern search engine works. The next question, though, is who would come next - and with what motive? What Is Vector Embedding for SEO: Insights From Mike King   While a vector based understanding of text and content has been a hot topic in SEO for some time, it's rapidly becoming more actionable and applicable in your tactical work. Mike has been at the forefront of this, and this post is a good summary of his thoughts. TikTok Takes on Google Maps by Surfacing Reviews in the Comments Tab   What if decidedly old-school local networking was still the best way to win in local SEO? Jeff seems to think so, and he may have a point. Verification Must-Knows: Exclusive Interview with Google's Verification PM (YouTube)   Google's Verification Product Manager talks about what she and Google are looking for in Google Business Profile verifications. Moz, 360, Park Avenue South, New York, NY 10010, USA Unsubscribe Manage preferences