SERP Volatility Stats 📊 + Big Publisher Bias 🔄

Not rendering correctly? View this email as a web page here. Pro Snippet "Are your top search phrases being dominated by non-expert but large publishers and Reddit threads these days? We've got some excellent reads from you on these phenomena, plus original data on SERP volatility and practical tips on rebuilding lost Google Business Profile websites." - Miriam Ellis, Local Search Data Scientist, Moz What We're Reading:   How Google is Killing Independent Sites Like Ours One of the best bits of reporting this month, on the unpopular phenomenon of generic big brand content on all possible topics routinely outranking better and more authoritative resources from more qualified, smaller publishers. Massive Volatility Reported - Google Search Ranking Algorithm Update? No confirmation from Google as yet, but Barry Schwartz is seeing a huge shakeup. How Volatile Are Search Results? — Whiteboard Friday Speaking of shakeups, Tom Capper captures STAT data to demo weird and wondrous SERP fluctuations that are just part of everyday life. What Is Google Discover, and How Can You Boost Your Traffic? Clara Soteras pools expert knowledge and clarifies this murky environment, specifically for publishers. An Expanded Partnership with Reddit Some SEOs are calling this the Google SERP spam improvement that nobody asked for. Google Tests Removing the News Tab from Search Results Does this test on Google's part indicate that the News tab simply doesn't get much use? OpenAI's Web Search Product Aims to Challenge Google's Search Supremacy It takes a lot to dislodge a juggernaut like Google. But OpenAI intend to try. How to Create a Decent One-Page Local Business Site in the Face of the Google Website Shutdown Miriam Ellis walks you through building a GBP-site replacement for free/cheap in response to Google shutting down millions of the smallest business' websites. Google Search Console vs Google Business Profile Insights Why Don't They Match Up: A Case Study of 78 Listings & 1,560 Keywords Sterling Sky investigates why 66% of Search Console and GMB Insights top keyword lists are different. Gemini Search Now a Front and Center Toggle in the Google App Google app now features a toggle between search and the Gemini experience. Greg Sterling theorizes about Google's plan with this feature.           Products  |   Learn  |   Community  |   Blog  |   About . Moz, 720 Robson St, 400  Vancouver, BC V6Z 1A1 Canada You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.