Brand Measurement + Big Brands Block OpenAI

Pro Snippet "OpenAI wins no popularity contests with big brands like the New York Times and Amazon that don't want their content eaten by it. In better news, businesses can strengthen their identities by getting to know Moz's Brand Authority metric. In Local SEO, the massive problems of spam become clearer with each new anecdote." - Miriam Ellis, Local Search Data Scientist, Moz What We're Reading:   Google August 2023 Core Update Rollout is Now Complete Barry Schwartz confirms that, after 16 days, the latest core update rollout is finally done. August 18 Algo Update: The Cyclone Before The Storm While it's easy to see this new volatility as part of the August Core Update, Moz recorded a distinct and probably unrelated drop in indented results on page-one SERPs. Why Should SEOs Measure Brand? — Whiteboard Friday Get to know and benefit from Moz's new Brand Authority metric with this smart and quick video from Tom Capper. Major Websites Like Amazon and the New York Times are Increasingly Blocking OpenAI's Web Crawler GPTBot An increasing number of major websites want off OpenAI's wild ride, with good reason. Entity-Oriented SEO: How Entity Linking Can Boost Your Performance See how using entity-oriented SEO and entity linking can supercharge your SEO strategy. Author Names: Do They Matter? How to Attribute Content Molly Ploe walks us through when to attribute content and when you might not need to bother. How to Create Demand for Niche Businesses Keyword research for niche businesses in low-search-volume scenarios is hard, so how do create awareness for these brands where it doesn't already exist? What Happens When Google Catches a Business Buying Fake Reviews 3 Times [Case Study] Don't get your hopes up for a happy ending, but definitely do read Joy Hawkins' indictment of review spam. How Can I Ban a Reviewer Who Has Been Posting the Same Negative Review for the Past 2 Years? Meanwhile, hat tip to Darren Shaw for tweeting this example of an unhappy customer who keeps re-posting the same negative review but isn't seen as a spammer by Google. Google Shifting GBP Support to 'Brand Ambassadors' aka Gig Workers? In case you missed it, Mike Blumenthal covers the concerns many local SEOs will feel over this dubious change in business support.           Products  |   Learn  |   Community  |   Blog  |   About . Moz, 720 Robson St, 400  Vancouver, BC V6Z 1A1 Canada You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.