What will consumers in Asia-Pacific do next?

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Here’s how consumers in Asia-Pacific feel about the economy
Are consumers in Asia-Pacific more optimistic about the economy since the onset of the pandemic? The answer varies by country, depending on what stage of the coronavirus contagion cycle each country is in. Check out these surveys for the latest insights into consumer sentiments, behaviors, income, spending, market expectations—and what may come next.
Read more
Survey: Australian consumer sentiment during the coronavirus crisis
Australia
Australian consumers, in view of the omicron variant, are feeling less optimistic about economic recovery than last year and remain cautious on spending.
See the data >
Survey of Indian consumer sentiment during the coronavirus
India
Indian consumers' optimism has remained high since October 2021 and has reached the highest levels across other Asian markets since COVID-19 started.
See the latest findings   >
Survey Indonesian consumer sentiment during the coronavirus crisis
Indonesia
Indonesian consumers remain optimistic on the economy, expecting higher incomes and spending. Many have tried and plan to keep using digital services and omnichannel methods.
Dive in >
Survey Japanese consumer sentiment during the coronavirus crisis
Japan
Japanese consumers' behaviors and finances are gradually recovering to normal, though their responses indicate a slight increase in pessimism.
Understand changes >
Survey Korean consumer sentiment during the coronavirus crisis
Korea
Most Korean consumers expect that normalcy will return to routines only after June 2022, yet there are signs of pre-COVID-19 routines returning.
Explore emerging themes >
Survey: New Zealand consumer sentiment during the coronavirus crisis
New Zealand
New Zealand consumers are quite optimistic about the overall future, as they have effectively combatted the virus.
Navigate uncertainty >
Survey: Filipino consumer sentiment during the coronavirus crisis
The Philippines
Filipino consumers generally remained as optimistic in October as they were in April; however, optimism among lower-income groups declined significantly.
Check out spending trends >
To see more essential reading on topics that matter, visit McKinsey Themes.
— Curated by Eleni Kostopoulos, a digital publishing manager based in New York
McKinsey & Company
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