What will consumers in Asia-Pacific do next?

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Share this email Share this email on LinkedIn   Share this email on Twitter   Share this email on Facebook   New from McKinsey & Company Here’s how consumers in Asia-Pacific feel about the economy Are consumers in Asia-Pacific more optimistic about the economy since the onset of the pandemic? The answer varies by country, depending on what stage of the coronavirus contagion cycle each country is in. Check out these surveys for the latest insights into consumer sentiments, behaviors, income, spending, market expectations—and what may come next. Read more Australia Australian consumers, in view of the omicron variant, are feeling less optimistic about economic recovery than last year and remain cautious on spending. See the data India Indian consumers' optimism has remained high since October 2021 and has reached the highest levels across other Asian markets since COVID-19 started. See the latest findings   Indonesia Indonesian consumers remain optimistic on the economy, expecting higher incomes and spending. Many have tried and plan to keep using digital services and omnichannel methods. Dive in Japan Japanese consumers' behaviors and finances are gradually recovering to normal, though their responses indicate a slight increase in pessimism. Understand changes Korea Most Korean consumers expect that normalcy will return to routines only after June 2022, yet there are signs of pre-COVID-19 routines returning. Explore emerging themes New Zealand New Zealand consumers are quite optimistic about the overall future, as they have effectively combatted the virus. Navigate uncertainty The Philippines Filipino consumers generally remained as optimistic in October as they were in April; however, optimism among lower-income groups declined significantly. Check out spending trends To see more essential reading on topics that matter, visit McKinsey Themes. — Curated by Eleni Kostopoulos, a digital publishing manager based in New York Follow our thinking McKinsey Insights - Get our latest thinking on your iPhone, iPad, or Android Share these insights Did you enjoy this newsletter? Forward it to colleagues and friends so they can subscribe too. Was this issue forwarded to you? Sign up for it and sample our 40+ other free email subscriptions here. This email contains information about McKinsey’s research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use and protect your information, please review our privacy policy. You received this email because you subscribed to our Marketing & Sales alert list. Manage subscriptions | Unsubscribe Copyright © 2022 | McKinsey & Company, 3 World Trade Center, 175 Greenwich Street, New York, NY 10007