A look at shifting consumer behavior and the digital trends shaping the holiday shopping season in China

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What’s ahead for holiday shoppers and retailers in China
It’s that time of year again: retailers in China are gearing up for the holiday shopping season ahead of the country’s annual #SinglesDay on November 11. But how might recent shifts in the consumer landscape and emerging digital megatrends affect retailers’ performance on what’s enshrined as the world’s largest shopping holiday? Explore these insights to find out, and dive deeper on the key trends shaping the future of retail in China and beyond, including:
  • “China-first” innovations in omnichannel retail, social media, and on-demand services, and the forces, trends, and technologies that enable them
  • the new consumption paths being blazed by Asia’s consumers
  • how live commerce can help brands, retailers, and marketplaces accelerate conversion and improve differentiation
Read more
The Future of Digital Innovation in China: Megatrends Shaping One of the World's Fastest Evolving Digital Ecosystems
The paths taken by Chinese companies have relevant implications for other digital and traditional players as they craft their strategies.
6 trends to watch   >
Beyond income: Redrawing Asia's consumer map
Beyond income: Redrawing Asia's consumer map
Asia's consumer markets are not only growing rapidly but diversifying and segmenting. Three changes in perspective are key to understanding new consumption paths in the region.
Embrace growth   >
Seven segments shaping China's consumption landscape
China offers a $5 trillion consumption growth opportunity over the next decade.
Drive growth   >
It's showtime!
It's showtime! How live commerce is transforming the shopping experience
Blending entertainment with instant purchasing, live commerce offers retailers, brands, and digital platforms a new channel with enormous scope for creating value.
Lights, camera ... purchase?   >
Open-source e-commerce: The next wave of value for the enterprise
Open-source e-commerce: The next wave of value for the enterprise
Moving to open-source e-commerce has significant benefits, but companies must be willing to embrace a broader digital culture.
Adopt best practices   >
Building e-commerce ecosystems on Amazon: A conversation with Rainforest's JJ Chai
Building e-commerce ecosystems on Amazon: A conversation with Rainforest's JJ Chai
The cofounder of a Singapore-based e-commerce aggregator explains how his previous start-up experience helps him identify, acquire, and scale Asian "solopreneurs" targeting US consumers on Amazon's marketplace.
Listen to the podcast   >
Tiger of Sweden's CEO on the future of shopping
Tiger of Sweden's CEO on the future of shopping
In 2030, the shopping experience will be highly personalized, yet still have unexpected elements, says Linda Dauriz.
See her view   >
laptop screen displaying consumer products
How CPG companies can sell online profitably
Making a profit in e-commerce can be a struggle for consumer-packaged-goods manufacturers. Two McKinsey experts discuss the problem—and potential solutions.
Meet online consumers' needs   >
Five traps to avoid: The long game of DTC and e-commerce
Five traps to avoid: The long game of DTC and e-commerce
Simply selling online is relatively easy. But unless you plan from day one to build a sustainable e-commerce business, you risk crippling your ability to scale over time.
Build long-term success   >
To see more essential reading on topics that matter, visit McKinsey Themes.
— Curated by Eleni Kostopoulos, a digital publishing manager based in New York
McKinsey & Company
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Global Toronto Headlines: Sunday, Nov. 7, 2021

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November 7, 2021
 
 
HEALTH November 7, 2021 10:11 am

Ontario reports over 600 new COVID-19 cases

Test positivity hit two per cent on Sunday.

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CANADA November 7, 2021 10:43 am

Ontario proposes housing affordability task force amid high prices and sales

Ontario is planning to establish a housing affordability task force … though it’s a pledge the opposition parties dismiss as meaningless.

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CANADA November 7, 2021 2:01 pm

2 in life-threatening condition, 6 others injured in Brampton house fire

Emergency services were called to the area of Longevity Road and Lyle Way at around 10:50 a.m.

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CANADA November 7, 2021 11:20 am

Kabul safe house closures in ‘absolute crisis,’ says Canadian veteran

The safe houses have been providing refuge to more than 1,700 Afghan interpreters and their families since the extremist Taliban seized control of the country in August.

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HEALTH November 7, 2021 6:00 am

'Social jetlag': How daylight saving time can impact our health

The bi-annual time change has been linked to adverse health effects, according to research and experts, who say we should stick to year-round standard time.

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MONEY November 5, 2021 10:14 pm

Global energy crisis the result of ‘underinvestment’: Enbridge CEO

“This energy crisis we’re in right now is entirely about underinvestment in all forms of energy, which is creating havoc with consumers, industrial competitiveness and inflation.”

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HEALTH July 29, 2017 8:00 am

This is what your breakfast, lunch and dinner calories actually look like

Do you know what a portion of pasta really looks like? Not as much as you think.

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COMMENTARY May 13, 2018 10:00 am

The great 440 Hz conspiracy, and why all of our music is wrong: Alan Cross

Let’s look into a mind-control theory involving music, Nazis and a deliberately mistuned piano.

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CANADA November 5, 2021 11:39 am

Doug Ford’s government changes regulations related to pit bull dog ban

Doug Ford’s government has eased regulations related to the province’s pit bull ban, allowing seized dogs that look like the prohibited breed to be released.

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