A look at shifting consumer behavior and the digital trends shaping the holiday shopping season in China

Holiday shopping season is here ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

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Share this email Share this email on LinkedIn   Share this email on Twitter   Share this email on Facebook   New from McKinsey & Company What’s ahead for holiday shoppers and retailers in China It’s that time of year again: retailers in China are gearing up for the holiday shopping season ahead of the country’s annual #SinglesDay on November 11. But how might recent shifts in the consumer landscape and emerging digital megatrends affect retailers’ performance on what’s enshrined as the world’s largest shopping holiday? Explore these insights to find out, and dive deeper on the key trends shaping the future of retail in China and beyond, including: “China-first” innovations in omnichannel retail, social media, and on-demand services, and the forces, trends, and technologies that enable them the new consumption paths being blazed by Asia’s consumers how live commerce can help brands, retailers, and marketplaces accelerate conversion and improve differentiation Read more The Future of Digital Innovation in China: Megatrends Shaping One of the World's Fastest Evolving Digital Ecosystems The paths taken by Chinese companies have relevant implications for other digital and traditional players as they craft their strategies. 6 trends to watch   Beyond income: Redrawing Asia's consumer map Asia's consumer markets are not only growing rapidly but diversifying and segmenting. Three changes in perspective are key to understanding new consumption paths in the region. Embrace growth   Seven segments shaping China's consumption landscape China offers a $5 trillion consumption growth opportunity over the next decade. Drive growth   It's showtime! How live commerce is transforming the shopping experience Blending entertainment with instant purchasing, live commerce offers retailers, brands, and digital platforms a new channel with enormous scope for creating value. Lights, camera ... purchase?   Open-source e-commerce: The next wave of value for the enterprise Moving to open-source e-commerce has significant benefits, but companies must be willing to embrace a broader digital culture. Adopt best practices   Building e-commerce ecosystems on Amazon: A conversation with Rainforest's JJ Chai The cofounder of a Singapore-based e-commerce aggregator explains how his previous start-up experience helps him identify, acquire, and scale Asian "solopreneurs" targeting US consumers on Amazon's marketplace. Listen to the podcast   Tiger of Sweden's CEO on the future of shopping In 2030, the shopping experience will be highly personalized, yet still have unexpected elements, says Linda Dauriz. See her view   How CPG companies can sell online profitably Making a profit in e-commerce can be a struggle for consumer-packaged-goods manufacturers. Two McKinsey experts discuss the problem—and potential solutions. Meet online consumers' needs   Five traps to avoid: The long game of DTC and e-commerce Simply selling online is relatively easy. But unless you plan from day one to build a sustainable e-commerce business, you risk crippling your ability to scale over time. Build long-term success   To see more essential reading on topics that matter, visit McKinsey Themes. — Curated by Eleni Kostopoulos, a digital publishing manager based in New York Follow our thinking McKinsey Insights - Get our latest thinking on your iPhone, iPad, or Android Share these insights Did you enjoy this newsletter? Forward it to colleagues and friends so they can subscribe too. Was this issue forwarded to you? Sign up for it and sample our 40+ other free email subscriptions here. This email contains information about McKinsey’s research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use and protect your information, please review our privacy policy. You received this email because you subscribed to our China alert list. Manage subscriptions | Unsubscribe Copyright © 2021 | McKinsey & Company, 3 World Trade Center, 175 Greenwich Street, New York, NY 10007