AI Rollouts, Reputation Abuse + Google Update Impacts

Pro Snippet "It feels like we've entered an extreme era in search, from the massive impacts of recent Google updates, to the incursion of AI features whether you want them or not, all pointing to the obvious takeaway of just how much power Google now wields in commerce and daily life. This edition of the Moz Top 10 will ensure you are keeping pace with the incredible rate of change all SEOs are experiencing right now." - Miriam Ellis, Local Search Data Scientist, Moz What We're Reading:   Google's AI Overviews Are Here, Whether You Want Them or Not No sooner had this feature rolled out than people began searching for how to turn it off. Google CEO Sundar Pichai on AI-Powered Search and the Future of the Web Google is very busy pitching the technological "advancements" of AI and it's important to stay tuned into their projected vision of the web. Billie Eilish, Nicki Minaj, Stevie Wonder and More Musicians Demand Protection Against AI While the Search world may seem full of pro-AI sentiment right now, artists in many professions consider it a "grotesque mockery of what it is to be human." Google's Surgical Strike on Reputation Abuse Dr. Peter J. Meyers shares his top takeaways surrounding the new site reputation abuse spam factor and asks whether associated penalties are actually fair and helpful. March Core Update & Spam Updates: Four Major Trends Lily Ray summarizes the impacts of Google's March Core Update and Spam Updates and identifies four major trends shaping the search landscape. The Psychology Behind Search: Cognitive Biases in SEO Study salience bias, familiarity bias, authority bias and more in this fascinating report on the psychology of search from Garrett Sussman. Generative AI in Search: Let Google do the Searching for You Google announces a slew of new generative AI search features, including a US SGE rollout. Have Service Areas Recently Become a Local Search Ranking Factor? The impact of GBP service areas on rank has long been considered a classic local search myth, but has something about this changed recently? Guidelines for Representing Your Business on Google Colan Nielsen highlights the Google Guidelines he feels are the most important to be aware of in marketing local businesses. Is Google Finally Fixing LSA Reviews? Catch up on the changes Google is making to heavily-spammed LSA reviews.         Products  |   Learn  |   Community  |   Blog  |   About . Moz, 720 Robson St, 400  Vancouver, BC V6Z 1A1 Canada You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.