The State of HCU + 9 Years of Algo History

            
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"In this edition, Dr. Pete demos why change is the only constant in the SERPs, and right now, SEOs are focused on operating in the Helpful Content Update environment. Meanwhile, getting basics like indexing and accessibility right still matters, but the role of social media marketing could be on the downtrend."

- Miriam Ellis, Local Subject Matter Expert, Moz



What We're Reading:
 

"You can't always get back" to where you were, says Illyes at PubCon, meaning SEO goals may need to be lowered to match reality.
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How Google's Latest 'Helpful Content System' Update is Impacting SERPs


Going forward, Lily Ray warns against AI-based shortcuts when it comes to content, given Google's emphasis on effort and authority.

9 Years of the Google Algorithm


Dr. Peter J. Meyers looks for clues to the future of search by looking back on almost a decade of algo history.

Helping Google Navigate Your Site More Efficiently — Whiteboard Friday


Get your site structure, sitemaps, and Google Search Console to work in concert for better crawling.

The Top 5 SEO Software Suites For Agencies


Window shop for popular SEO software via this resource from Search Engine Journal.

Best Fonts for Accessibility and Visually Impaired Users [ADA-Compliant Fonts]


Here's a useful accessibility checklist plus a detailed run-down of preferred fonts.

Social Media Engagement Hits a New Low, Except for TikTok


Rival IQ tracks the gradual decrease in organic engagement and traffic across multiple social platforms.

8

Shelfies: Why and Where Local Businesses Should Publish Them


You know selfies, but Miriam Ellis encourages you to add shelfies to your GBPs to alert Google and customers to your selection.

9

Step-by-Step Guide to Fighting Fake Google Review Attacks


The best and most complete advice you'll find anywhere for responding to an onslaught of review spam.

10

[Guide] Managing Google Business Profile Department Listings


Get the details right with Colin Nielsen on guideline compliance for multi-department models.

 

 

 

 

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