Great Local SEO Training + Loving Link Gaps

Not rendering correctly? View this email as a web page here. Pro Snippet "43% of local business marketers told Moz they want more options for formal training, and we've now launched the Moz Academy Local SEO Certification — nearly six hours of on-demand instruction at a great value! Meanwhile, Google outages have been disruptive and precise geolocation data could be on the way out, but SEOs keep going with some great tips on tags, e-commerce tactics, and link gaps." - Miriam Ellis, Local Subject Matter Expert, Moz What We're Reading:   Google Search Is Very Broken Now: Outages, Indexing Issues, Pages Missing & More Multiple recent Google outages and ranking issues are potentially caused by a datacenter fire. Announcing the Local SEO Certification from Moz Academy Google is wedded to local search, and expanding your agency's offerings to reflect this is a smart bet. Get formal but fun on-demand training from Moz Academy. New Ways We're Helping You Find High-Quality Information Google reveals that they are using a consensus of top sources to inform featured snippets. Why Creating Competitor Link Gaps is Just as Important as Closing Them Use JBH's framework for hyper-niche and relevant digital PR campaigns that earn links on sites where your competitors aren't found. Underused Tactics and Overlooked Metrics in E-Commerce Go beyond traffic and sales to make more out of factors like breadcrumbs, page templates, star ratings, and other assets. One Tag To Rule Them All: Introducing The New Google Tag Google is increasingly consolidating the implementation of its on-site martech. Discover the relationship between the Google Tag, the Global Site Tag, and the tools they support. Businesses Including Stitch Fix are Already Experimenting with DALL-E 2 Chances are, you'll be seeing this emergent text-to-image tech referenced often in the future, so why not learn early to understand developments? The Golden (Lead?) Era of Hyper Detailed Location Data Intelligence is Coming to an End In major local SEM news, abuse of privacy may have reached a tipping point that will result in legislation that constrains precise geolocation. Hack to Get Back to Original GBP (GMB) Dashboard Get back to where you once belonged in the GBP dashboard with this tip from Tim Capper. Diners Rail Against Smaller Restaurant Portions in Yelp Reviews Beware shrinkflation's impact on your review corpus as unhappy customers complain about meager meals.           Products  |   Learn  |   Community  |   Blog  |   About . Moz, 720 Robson St, 400  Vancouver, BC V6Z 1A1 Canada You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.