Lookin' for motivation, a new foundation

Plus Mailchimp merge tags, shoppable videos, and a master class in marketing

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July's most-saved emails

Mean Girls (2004) © Paramount Pictures Studio Store

Happy August, friend. It's a new month, a new day, a new opportunity to restart all those things that didn't happen last month. (Or are we too early for New Year's references?) Last month, we saw you and your friends save some pretty sweet emails saved on our site. These emails glowed in pinks and blues and greens and yellows. And you were totally digging emails about skincare, biking, sneakers, and tacos. Check out the top 50 most-saved, worst-behaved emails from July 2022, ranked in order of appearance.

July emails galore

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John was called the "smart" Beatle. Be like John and learn something new:

InboxReady deliverability suite Email deliverability is an art and a science and InboxReady by Sinch helps you master both. With InboxReady you have powerful, detailed data and industry-leading apps all in one convenient place so that you can build a winning email strategy, maximize your delivery rate, and optimize the performance of your email program. [Sponsored]

Mailchimp merge tags: Awesome tricks to save the day Merge tags are a great tool to save on time and personalize emails to a large audience. To avoid sending an email with an empty merge tag, set the default value to something generic. While Mailchimp has an extensive list of merge tags, there are opportunities to personalize your campaigns.

Why The Fresh Market is feeding shoppable videos to its newsletter subscribers The Fresh Market has seen a 97% conversion rate for its videos on TheFreshMarket.com. The North Carolina-based retailer experienced a 47% increase in click-through rate for shoppable video emails.

A customer found a short note with their McDonald's delivery. It's a master class in marketing Using fresh data while it's fresh will yield the best results for your customers. Data holds the power to enable us to understand our customers as individuals, not groups or segments. To know your audience, you have to know the individuals it is composed of.

Email modules: Your secret to working smarter An email module is a reusable content block that can be put together in different combinations. Reusable components like snippets and partials can help streamline your workflows and increase efficiency.

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Email GIF of the moment

See it in the email

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