Closing the geographic gap in the US

Density matters ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

Share this email Share this email on LinkedIn   Share this email on Twitter   Share this email on Facebook   AN ARTICLE A DAY, PICKED BY OUR EDITORS   Edited by Joyce Yoo   Digital Editor, New York There's a huge economic divide based on geography in the US—cities are thriving but rural communities are struggling to recover from the 2008 recession and COVID-19 pandemic. While urban areas are benefiting from automation and globalization through the creation of millions of jobs—especially in technology—rural areas are experiencing population loss and a decline in entrepreneurship. Right now, rural America represents 13 percent of the nation's workforce but only 5 percent of the computer and math jobs. What can be done to close the gap and invest in these communities? Be sure to tune into a recent episode of McKinsey's Future of America podcast and join the conversation. Growing and sustaining prosperity for small-town Americans The divide between rural and urban communities has widened as the COVID-19 pandemic pushes rural communities' economic recovery further behind. How can leaders put rural regions on track to thrive? Density matters Quote of the day "[Compensation] isn't enough to keep frontline employees. They have more options. If compensation becomes table stakes, employees look for all these additional pieces—like well-being and flexibility—to stay at a job versus go look for a new one." —McKinsey associate partner Annie Valkova on how retailers can offer flexibility for frontline workers on a recent episode of the McKinsey on Consumer and Retail podcast Chart of the day See today's chart ALSO NEW When will the COVID-19 pandemic end? Europe and the United States have entered the endemic stage of the COVID-19 outbreak: the virus is widespread, is significantly less fatal than it was in 2020, and is spurring only limited changes in public behavior. These endemic conditions are likely to continue through the summer and autumn, unless and until immunity-evading new variants emerge. As immunity wanes, however, the next stage remains highly uncertain. Prepare yourself   Something's coming: How US companies can build resilience, survive a downturn, and thrive in the next cycle Leaders can both shore up defenses and prepare for growth—if they heed the call for transformational change. Make bold moves   How green can green growth be? The transition to net-zero greenhouse-gas emissions will take trillions of dollars and several decades. Here's how B2B leaders can extract maximum value from the journey. Extract value from sustainability   Follow our thinking Share these insights Did you enjoy this newsletter? Forward it to colleagues and friends so they can subscribe too. Was this issue forwarded to you? Sign up for it and sample our 40+ other free email subscriptions here. This email contains information about McKinsey's research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use and protect your information, please review our privacy policy. You received this email because you subscribed to the Daily Read newsletter. Manage subscriptions | Unsubscribe Copyright © 2022 | McKinsey & Company, 3 World Trade Center, 175 Greenwich Street, New York, NY 10007