In the summertime, when the weather is hot

Plus moving your business forward, a dark mode webinar, and how to test and use email templates

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Long time no sea

We're a month away from the hottest season of the year (or maybe the coldest if you're in the Southern Hemisphere). To prep you for some beach time and beyond, here are some [email] dos and don'ts: Do throw on some sandals and try a walking meeting. Don't flip flop with your brand standards. Do dip your toes in the sand. Keep your audience on their toes with your next email offer. Don't include grainy images in your emails. Do drink plenty of water. Don't share watered-down content. Stay real. Be genuine. Get some inspiration without the perspiration and dive into this summer email collection.

Shades on, music up

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Articles we thought you'd enjoy because you are such a smarty pants and thirsty for mo' knowledge:

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How to find the best time to send an email newsletter to your audience It's the age-old debate of every email marketing conversation: "when is the best time to send an email newsletter?" The answer is — there isn't one best time. It's about finding what works for your brand through testing, analyzing, and optimizing. Learn how here. [Sponsored]

WEBINAR 🎤: Dark mode for email marketers & designers Join this deep dive on dark mode and learn how best to implement and optimize an approach that will work with your org's email program! [Sponsored]

Microsoft's new 'One Outlook' email client for Windows is starting to leak out Some users have been able to download the new Outlook email client for Windows. Microsoft has been working on this "One Outlook" project for some time. It will replace Mail, Calendar, and other clients this year.

Using email templates? Test these 8 elements before you send Templates allow marketers or designers who don't code to build a great email campaign themselves. Even the best email templates require some involvement on your part to make sure they're working as expected.

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