How to stay cool as competition heats up in ice cream and yogurt

Stay sweet ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

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Share this email Share this email on LinkedIn   Share this email on Twitter   Share this email on Facebook   AN ARTICLE A DAY, PICKED BY OUR EDITORS Who doesn’t have a favorite ice cream flavor? But when it can seem like there’s 34 factors to consider in the cold-foods aisle—inflation, your grocery budget, organic versus locally sourced versus a dairy alternative, and what about yogurt?—it can give consumers a headache that’s more than just a brain freeze. The old, steady ice cream and yogurt marketplace is melting away under shifting priorities and quick swap-outs: Gen Z is most likely to abandon their trusty favorites, trading down for cost, or up for premium taste or more natural ingredients. And with the ice cream market roughly tracking the economy, dairy fits the trend of consumers flitting from brand to brand to balance health, wealth, and their own changing tastes. Don’t miss a new article on what ice cream says about us all. — Sarah Skinner, digital editor, New York How to stay cool as competition heats up in ice cream and yogurt Ice cream and yogurt industry leaders are rethinking innovation and consumer segmentation to keep pace in marketplaces changing faster than ever before. Stay sweet Quote of the Day “At every stage of maturing as an organization, you still need to be really good at the prior stages. It’s not as if once you finally get to the resource allocation or capital allocation phase that it becomes your exclusive focus.” —Aaron Levie, co-founder and CEO of Box, on the value metrics to drive the company forward in "Box’s Aaron Levie on navigating SaaS’ several stages of growth" Chart of the Day See today's chart   Also New Assessing the lingering impact of COVID-19 on the nursing workforce Analysis suggests potential instability and workforce gaps in the US healthcare sector. A call to action for all stakeholders could help. Support healthcare workers   Partnering for health equity: ALJ Health's Akram Bouchenaki The CEO of Abdul Latif Jameel Health explains why health equity is essential—now more than ever. Bridge the gaps   Reimagining higher education in MENAP Stakeholders can consider a range of bold initiatives to transform higher education and create new opportunities for students in the Middle East, North Africa, and Pakistan. Build a better future   Follow our thinking Share these insights Did you enjoy this newsletter? Forward it to colleagues and friends so they can subscribe too. Was this issue forwarded to you? Sign up for it and sample our 40+ other free email subscriptions here. This email contains information about McKinsey’s research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use and protect your information, please review our privacy policy. You received this email because you subscribed to the Daily Read newsletter. Manage subscriptions | Unsubscribe Copyright © 2022 | McKinsey & Company, 3 World Trade Center, 175 Greenwich Street, New York, NY 10007