I think I did it again

Plus how to increase opens with human-to-human writing, summer examples, why email is the best, etc.

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Oops!...

Oops!...I Did It Again (2000) © Jive

Sent an email to the wrong list? Scheduled a promo for 100% off instead of 10% off? Email blunders happen to all of us at some point. If we could just dance away the mistakes, that would be great. But since we can't do that yet (not even with AI), there's always an apology email. Just like any communication with someone you care about, take responsibility for the thing that went wrong. Acknowledge it in the email, and then offer a solution, a way to make it right. If it's within your brand voice (and whatever went wrong), you can take a moment to poke fun at what happened. Once you send the email, chat with your internal team and get some documentation going. This is less about pointing the finger and more about talking through what happened, how you resolved it, and how to prevent it from happening again. The key here is quick, concise communication to your subscribers and your internal team to continue nurturing relationships with the people around you.

Sorry, Charlie

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5 Examples of Summer Email & SMS Campaigns To Increase Sales The sun is out, and holidays are back—Summer is officially here. This is great news for everyone…. Except online vendors. Summer is a difficult time for retailers as customers tend to spend less. They're busy traveling, holidaying and entertaining their family and friends⁠—especially after two years of a pandemic.

Why email is the best choice to reach shoppers today Delving into the most recent research, it is easy to see that we a hit up by advertising everywhere we go. But the truth is that email has the biggest impact and returns and the data shows it.

Oops GIF of the moment

See it in the email

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