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| • | Shelling out for streaming. Thanks to streaming services, TV and film fans are binge-watching gobs of addictive, high-quality content. But with each platform creating its own slate of exclusive programming, the cost savings that led millions to cut ties with cable suddenly don’t seem so great. In fact, 43% of US adults said in a December survey that they were concerned about how much they spend on streaming subscriptions. That’s why the streaming industry’s next move may be to rebundle services. [Quartz] | | | | • | In search of subscribers. In the first two years of the COVID-19 pandemic, people turned to streaming platforms like never before, with companies attracting millions of subscribers throughout 2020 and 2021. But a streaming giant’s lackluster forecast for new subscribers in the first quarter of 2022 seems to have dampened investor enthusiasm. To keep growing, media firms need to evolve: for example, by bundling streaming services with other perks such as merchandise or theme-park discounts. [CNBC] | | | | • | ‘Content without borders.’ “Today, technology is shrinking the world, and it’s becoming one global marketplace for content,” says Jeffrey Hirsch, CEO of media and entertainment company Starz. That means that within the next decade, consumers across the globe will have access to entertainment made in any part of the world, predicts Hirsch. Over the next two to three years, competition will be stiffest in subscription video on demand (SVOD): research shows global consumers will have four to six SVOD services in their homes. | | | | • | Stories from anywhere, available everywhere. Two technologies will accelerate the expansion of streaming services to all corners of the world, says Hirsch. Compression technology can be used to put high-definition movies and series onto mobile devices in a cost-effective way. Voice recognition will enable consumers to quickly choose a language for audio or subtitles. For more on how Starz works with creators, connects with streaming audiences, and makes diverse content pay off, read the full interview. | | | | — Edited by Belinda Yu | | This email contains information about McKinsey’s research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use and protect your information, please review our privacy policy. | | You received this email because you subscribed to the On Point newsletter. | | | | Copyright © 2022 | McKinsey & Company, 3 World Trade Center, 175 Greenwich Street, New York, NY 10007 | | | |
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