Think back...did I grow up according to plan?

Plus killer welcome emails, top tips on writing great email copy, & everything about alt text

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Wrapping up Quarter 1 like a burrito

The Mandalorian (2019), © Disney+

Why did Tom Brady return to the NFL? The Bucs wanted their quarterback. Speaking of quarters, we're wrapping up Q1 of 2022 (maybe Q3 for our friends in Australia, Q4 for our friends in the UK, and so on...). This is a great time to look at what's working and what needs to change in your content, metrics, and strategy. Since companies start and end their quarters at different times, here's a totally non-quarter-specific list of things to consider every 3 months: • Check yo automations for opportunities to update copy, links, images, and personalization. • Review last quarter's goals (ROI, conversion rates, engagement). Did your team hit those goals? • If not, what are your team's goals for the next quarter? What are the risks and opportunities of those goals, and how can you work together toward meeting those goals? • Send customer surveys. What do your people love? What features would help them work better with your product, service, or content? • In those surveys, or separately, ask for testimonials to show social proof. • Use more bullet points in emails to subscribers. It makes the content easier to skim. Need email inspo? Here are some of our favorite emails that put the 'uman back in aUtoMAtioN.

Create a simple plan

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Articles we thought you'd enjoy because you probably like to learn and stuff

15 Killer welcome Email Examples to Win New Subscribers Welcome emails play a crucial role in establishing a long-lasting relationship with new contacts. A great welcome email offers an excellent opportunity to: Forge the first connection with new contacts;Understand more about their needs and expectations;Encourage future emails to be opened.

Everything I know about alt text Alt text is a short piece of text that's used when the im­age it­self is­n't avail­able. Alt text also makes your im­ages more read­able for ma­chines. People have come up with more for­mal cat­e­gories of im­ages and rules for writ­ing alt texts for each.

20 Email marketing tools to create emails faster and get better results I've sent 5,488,002+ marketing emails. Over the years, I've built an arsenal of go-to tools for email marketing. These 20 tools are my go-tos for a successful email marketing strategy.

Top tips on writing winning email copy An email needs to stop you in your tracks, capture your attention and provide a compelling case to engage with the sender. A well written email entice you to click through from subject line to call-to-action (CTA), but it also ties the creative together.

Brennan Dunn - Leveraging automation to get more engagement and sales In this episode, we talk with Brennan Dunn, an expert in email marketing and automation. Brennan is fantastic at segmenting lists, personalizing content, and other advanced techniques. We go over some examples of the advanced things Brennan does with Liquid to create custom experiences for subscribers.

Email GIF of the moment

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