How We Shopped + Google Core Update Takeaways

Pro Snippet "Season's Greetings to our community! We're seeing a banner year for Small Business Saturday, with record spending — including increased online spending, while Black Friday showed a downtrend in digital sales. Meanwhile, Google's core update came on like a blizzard and we've got the best early analysis for you here. Noticed the huge number of indented SERPs for your core terms? Moz's own Dr. Pete shows you how to track them." - Miriam Ellis, Local Subject Matter Expert, Moz What We're Reading:   Black Friday Reports Show a Drop in Online Sales, as In-Store Traffic Rebounds from Last Year but Fails to Reach Pre-Pandemic Levels Quick, illustrative stats tell the story of the holiday shopping weekend. We're Turning Off AMP Pages at Search Engine Land Amid Google's AMP antitrust scandal and announcements, this is a timely traffic study. How to Measure the Quality of Your SEO Traffic Using Google Analytics Onboard new SEO team members with this excellent step-by-step guide to identifying your best traffic in GA. Track Indented Results in STAT Up to 40% of queries now generate indented SERPs, and Dr. Pete teaches you how to track and analyze this feature. Google's November 2021 Core Update Hit Fast and Hard; Here is What the Data Providers Saw Barry Schwartz captures industry reactions to this big core update, and advises negatively impacted site owners to step back and strategize. Google November 2021 Core Update: Winners, Losers & Analysis Lily Ray runs early analysis on which sites gained and lost most ground following Google's latest update. 10 Questions to Ask Yourself as You Carve Your Path in the SEO Industry Find your career niche with this thoughtful presentation from Christina LeVasseur. American Express' 12th Annual Small Business Saturday® Reaches an All-Time High with an Estimated $23.3 Billion in U.S. Consumer Reported Spending Positive gains for SBS over 2020, plus good stats on the enthusiasm created by this marketing phenomenon. GMB to GBP: 3 Invitations for Google to Alter Their Indifference towards SMBs Miriam Ellis encourages Google to build a better world by treating valiant local business owners as a priority instead of an afterthought. Apple Maps: The Road to Discovery (Part 1) The wise will follow Mike Blumenthal's two-part journey through the emerging Apple Maps landscape.       Products  |   Learn  |   Community  |   Blog  |   About . Moz, 1111 3rd Ave, 17th Floor  Seattle, WA 98101  You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.