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| AN ARTICLE A DAY, PICKED BY OUR EDITORS | | | Overlook Asia and you could be missing out on trillions of dollars in potential growth. But treat consumers there as a monolith at your peril: shifts and diversification in the landscape mean companies need to figure out how to reach Gen Z gamers in Surabaya, career moms in Manila, and digital natives in Chengdu alike. Recent research not only sheds light on how the consumer map is being redrawn but also pinpoints eight growth angles vital to the region, from shrinking households and rising eco-responsibility to the growing importance of regional brands. Don’t miss this interesting new lens on Asia’s consumer opportunity. | | — Torea Frey, managing editor, Seattle | | | Rising incomes and shifting consumption patterns are transforming Asia's consumer packaged goods market. These changes present opportunities for companies that are agile and able to offer a locally relevant presence. | | | |  | | My Rookie Moment: Episode 4, Adaptation | | Change is an inevitable part of life. Adapting to it requires agility, an open mind, and the courage to think outside the box. In this episode, McKinsey experts share stories about how adjusting to unfamiliar situations has helped them thrive in their careers, sometimes unexpectedly. | Watch episode 4  | | | | | Did you enjoy this newsletter? Forward it to colleagues and friends so they can subscribe too.
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