We're happy, free, confused, and lonely in the best way

Plus the future of open rates, post-purchase emails that make sales, & generating revenue with UGC

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I knew you were trouble

Taylor Swift first released her album "Red" in 2012. She connected with fans online to announce the album release and left clues about her music in album sleeves (we could have sworn one of the clues spelled out R-E-A-L-L-Y G-O-O-D). She's continued dropping hints about her work after releasing "Red (Taylor's Version)" with interviews, clothing choices, and photos on social media. It's all about marketing a product, a brand, a person, and connecting with the audience. You don't have to worry about your audience interpreting your every move. You can tweak your marketing plan to surprise your audience, and have fun with it so they can get to know you all too well. (Have you seen our Email Summit DK video?) Here are some interesting red emails that have fun with their marketing, for your browsing pleasure.

Burning red

Articles we thought you'd enjoy because you probably like to learn and stuff

Cyber Monday email marketing ideas for 2021 - Email design We're not kidding! Cyber Monday is coming up - are you ready? Use these Cyber Monday email marketing ideas to inspire your marketing campaign. [Sponsored]

What the future of open rates looks like in 2021 and beyond iOS 15 has put the future of open rates in serious jeopardy, but are open rates as a metric really dead? More on open rates, their future, and different ways to track engagement in this article. [Sponsored]

6 Post-purchase emails that make the sales go round A post-purchase email is a message you send to new or existing customers to increase sales and engagement. There's no single email we can recommend that transforms your business. Instead, choose emails that leverages automation, personalization, and segmentation for maximum ROI.

The endless search for "here" in the unhelpful "click here" button "Activate" is jargon, while technically accurate, "activate" sounds stodgy and strange. Without the affordance of an underline to communicate interactivity, "click here" doesn't hold up. You need to choose between being precise or possibly being misunderstood.

Generate revenue with UGC and email marketing What is User Generated Content? It's when existing customers create content about your brand for free. It's one of the few methods that allow for a measurable form of word-of-mouth marketing. UGC does show non-buyers on the fence a glimpse of what your brand is.

Email GIF of the moment

See it in the email

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