Plus why B2C marketers are thriving, creating an offboarding flow, & current email marketing trends.
| | | |  | | | | Happy Small Business Saturday | | |  | | | |
| With all the hustle and bustle of Black Friday and Cyber Monday, let's show some love for small business owners.
Whether you're at home joining video calls in sweatpants and a dress shirt, juggling family "doodies," or calling your IT person (aka you) to update your software again, you know what it's like wearing all the hats and whipping up something amazing at the last minute. Bust out your best emails to celebrate your business (or someone else's biz) this weekend. | |
| Articles we thought you'd enjoy because you probably like to learn and stuff | |  | | |
 | | | Retail and ecommerce holiday report 2021 | | To help you prepare better for the upcoming holiday season, we've come up with a guide to help you understand the retail and eCommerce market trends for this season. Discover the tactics and strategies that global business leaders would deploy to effectively engage with their customers. Here's your secret recipe for success for the holiday season! [Sponsored] | | | |
 | | | Create an offboarding flow that improves retention | | Customer offboarding is all the steps involved in a customer canceling their account and successfully disengaging from the product. There are three must-have components to every good customer offboarding flow. If you have the time and resources to create a custom offboarding flow, it's definitely a viable option. | | | |
 | | | 5 ways brands can make the most of the holiday shopping season | | Despite a 32% increase in sales since the start of the pandemic, digital commerce is at a critical juncture. Gartner notes 71% of shopping now takes place in "micro-moments" split across the day. Here are five strategies brands can use to take full advantage of the upcoming shopping season. | | | |
 | | | Current email marketing trends and best practices (2022) | | The global email marketing market was valued at $7.5 bn in 2020 and is set to increase to $17.9 bn by 2027. 37% of companies intend to increase their investment in 2022, with only 1.3% planning on decreasing their email budget. Email marketing is becoming a trend again because of its affordability and effectiveness. | | | |
| Email GIF of the moment | |  | | |
| How to take advantage of location-based email marketing | | Location-based email marketing hinges on places that are more frequent players in a customer's daily life. But, email marketing is also less tuned into real-time location and focuses more on broad whereabouts. While customers could be moving from store to store, getting personalized push notifications, they'll still return home at the end of the day, where they could have a location-based email waiting in their inbox. Learn how to make the most out of available location data. | | | | | | Brought to you by our friends at |  | |
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