Holiday shopping 2021: What retailers and brands need to know

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The retailer’s guide to the holiday shopping season
Black Friday, the busiest shopping day of the year in the US, is here. But will a confluence of factors—including persistent supply-chain woes, inflation, and labor shortages—mean doom and gloom for retailers and brands? Explore these insights to understand this year’s unusual holiday-shopping landscape, and prepare for the challenges ahead by diving deeper on key topics, including:
  • why retailers need to act early to retain consumer loyalty
  • what successful retailers have done to make a difference in their supply chain
  • seven actions supply-chain leaders must take to mitigate disruptions
  • why apparel sourcing needs a full-blown transformation to achieve a new trajectory
7 must-see articles
To see more essential reading on topics that matter, visit McKinsey Themes.
— Curated by Eleni Kostopoulos, a digital publishing manager in New York
McKinsey & Company
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