Plus the current state of checkout UX, the psychology of using different colors, & Black Friday 2021.
| | | |  | | | | It's World Toilet Day | | |  | | | |
| Toilet. Outhouse. Lavatory. Throne. Washroom. An appearance by Moaning Myrtle. People ordering our patties.
World Toilet Day celebrates the very thing that removes waste and gets rid of that last meal that didn't sit too well. This day also raises awareness for the global sanitation crisis, since not everyone has access to one of these things.
If you've got a toilet waiting for you at home, show some appreciation for it (our cheeks are flushed just thinking about it). Here's a collection of emails with toilets, toiletries, places you sit your bum down on, and other cheeky things. | |
| Articles we thought you'd enjoy because you probably like to learn and stuff | |  | | |
 | | | One million strong | | Substack has more than 1 million paid subscriptions to publications. Subscriptions represent a rush of new money into the media ecosystem, with the vast majority going directly to writers. We're accelerating the growth of a new generation of publishers through education and support programs. | | | |
 | | | The current state of checkout UX (18 common pitfalls) | | Our latest Checkout benchmark reveals that 23 of the 71 top-grossing US and European e-commerce sites have a "decent" Checkout UX performance. 36 sites have checkouts that are "mediocre", while 8 sites have checkout issues that are downright "poor". With these metrics, it's clear that there's room for improvement. | | | |
 | | | Campbell's Law: The dark side of metric fixation | | The more important a metric is in social decision making, the more likely it is to be manipulated. In Campbell's Law, we can find numerous examples of perverse incentives in our daily lives. Quantitative metrics are useful and necessary for successful businesses and designs. | | | |
 | | | 10 color meanings: the psychology of using different colors | | Colors can change our mood, impact our memory, and even increase or decrease our heart rate. It's important to make sure your design is inclusive and accessible for those with colorblindness. Many design platforms include tools or features that make it easy to assess the inclusivity and accessibility of your designs. | | | |
| Email GIF of the moment | |  | | |
| Rethinking email open rates and clickthrough rates | | When it comes to engagement, marketers can appreciate a good email. After all, for decades, email has remained the single most powerful channel for connecting your brand with its audience. These metrics are closely related—it makes sense that if you have a high open rate, the chances for a high clickthrough rate increase, and vice versa. Which begs the question, when should marketers look at each of these metrics? Are there better options? | | | | | | Brought to you by our friends at |  | |
| Really Good Emails | | © Really Good Emails 2021 | | | Update your email preferences or not. | | If you want to send us gifts, fan mail, or anything that does not include stalking or us waking up with you in our living room—you can find us at C/O Atlas Local, 25 Draper Street, Greenville, SC 29611. | | Or, if you're just tired of hearing from us, you can unsubscribe too. | | Powered by |  | | |
No comments:
Post a Comment