Tech SEO insights + GMB lead winners 🏆

Pro Snippet "Frowning at Facebook, smiling at email marketing, and jumping up out of our chairs for Aira + Women in Tech SEO's big report...mixed emotions are part and parcel of the big SEO workspace. Don't miss the True Competitor tutorial for tips guaranteed to make you happy!" - Miriam Ellis, Local Subject Matter Expert, Moz What We're Reading:   The State of Technical SEO Report A massive number of optimization topics are covered in this popular debut publication from Aira and Women in Tech SEO. 10-Minute Sales Research with True Competitor Real-world examples of lightning-fast data-assisted human intelligence. Google Quality Rater Guidelines: The Low Quality 2021 Update Jennifer Slegg offers the most comprehensive coverage we've seen of Google's recent QRG amendments. Facebook Whistleblower Frances Haugen Appears before UK Parliament Committee Testimony on the ethics of AI, the profit of hate-based marketing, and Facebook's modus operandi is relevant to your SEO workplace. Why Search Agencies Should Embrace the Adjacency of Email Marketing [Updated 2021] David Mihm demos why email should be a natural and profitable complement to SEO, SEM, and SMM. Continuous Scrolling Comes to Search on Mobile Google makes the mobile SERPs like Twitter and reactions to infinite scrolling are not universally positive from SEOs and searchers. IndexNow - Instantly Index your web content in Search Engines A new Bing protocol for alerting search engines to fresh content is causing industry ripples. Squarespace's "Everything to Sell Anything," Google vs. Lowe, and Has the Local Pack Outlived Its Usefulness? Are local packs stale and failing to help consumers make decisions? Aaron Weiche, Greg Sterling, and David Mihm discuss. How Many Leads Does Google My Business (GMB) Drive? Despite criticism, the local SERPs still shine as a lead source in this good study from Joy Hawkins. A Local 5-Pack Has Been Spotted in the Wild Throughout October, reports have trickled in of 5-pack sightings. Could this be one of Google's ongoing experiments that actually comes to fruition?         Products  |   Learn  |   Community  |   Blog  |   About . Moz, 1111 3rd Ave, 17th Floor  Seattle, WA 98101  You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.