Title Tag Victories + The Unfitness of 200+ Ranking Factors

Pro Snippet "Moz offers our heartfelt thanks to the Tribes, Nations, and Bands who consulted with us on the publication of our Statement of Land Acknowledgement and we invite our colleagues to begin discussing this process with their teams. Meanwhile, fresh insights have arrived on winning in the new title tag scape, along with a possible Google update, crawl budget pointers, and a lack of local pack relevance. There's no time like the start of fall for new study habits!" - Miriam Ellis, Local Subject Matter Expert, Moz What We're Reading:   Tackling 8,000 Title Tag Rewrites: A Case Study Dr. Peter J. Meyers' small title tag victories come on the heels of his massive study of Google's disruptive behavior. Deep learning here for readers! 5 Ways to Beat Google Title Rewrites + A New SEO Traffic Tool Cyrus Shepard helps you to further wins with his keen insights and an invitation to a free, open source beta that could help you craft better titles. Brands Rethink Return Policies to Build Customer Loyalty Your e-commerce clients may need to loosen protocols ahead of the holidays to cope with the average 20-30% purchase return rate. Google: 200+ Ranking Signals Figure Is Misleading John Mueller hints that one of the oldest industry conceptions of Google's algorithms has become outdated. Crawl Budget Indexation problems? Large sites may be asking too much of Google's time and need to craft a better crawl. Big Google Search Ranking Algorithm Update On September 24th and 25th? The latest of unconfirmed wobbles in Googleland has the industry commenting on notable traffic losses. Google on Using Duplicate Manufacturer Product Descriptions Google says not to worry about this e-commerce FAQ, but let's hope better brands go the extra mile on best-in-class content for customers' sake. Google Local Filler Content Isn't Good UX and Needs Revisions Miriam Ellis asks how anyone can be satisfied with 42% of a category's listings being irrelevant. Tips to avoid being lost in a local mess. Do Images Impact Ranking on Google? [Case Study] There's a strong chance that images are the future of Google search, and this simple case study indicates their current impact on local rankings. Local Business Prepares for More People to Do Their Holiday Shopping Online An 8x increase in online popcorn sales is one of those small stories holding the bigger picture of the local holiday shopping season ahead.         Products  |   Learn  |   Community  |   Blog  |   About . Moz, 1111 3rd Ave, 17th Floor  Seattle, WA 98101  You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.