Holiday deals are starting earlier than ever—will they bode well for sales?

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Share this email Share this email on LinkedIn   Share this email on Twitter   Share this email on Facebook   New from McKinsey & Company   Curated by Eleni Kostopoulos   Digital Publishing Manager, New York Will early holiday deals boost e-commerce sales? Inflation is the highest it's been in decades, and consumers are cautious. In a recent Consumer Pulse Survey, 43 percent of consumers reported making adjustments to save more. The implications for companies are clear: focus on resiliency and cost but also make intentional bets for longer-term growth, write partner Tamara Charm, senior partner Kelsey Robinson, and co-authors. This week, some retailers are launching holiday deals earlier than ever, offering big discounts to lure in savvy shoppers. Could mammoth promotional events encourage consumers to check out their virtual carts? Check out these insights for more on what's top of mind for consumers, and how brands and retailers can adapt to inflation. Read more The Great Uncertainty: US consumer confidence and behavior during inflationary times Our latest Consumer Pulse research shows that there's more pressure than ever on consumer confidence. But despite a general feeling of pessimism, there are signals of hope in consumer behavior. Tap into consumer sentiment  How the apparel industry can ADAPT to inflation High inflation is a challenge, but ADAPTing an agile pricing strategy can help retailers and brands control costs, protect margins, and retain customer loyalty. Agile pricing fights inflation  Global Economics Intelligence executive summary, August 2022 Growth moderates globally in an inflationary environment; the US Federal Reserve emphasizes its tightening course; Europe faces near-term energy volatility. Get informed  Navigating inflation in retail: Six actions for retailers Retailers are facing the possibility of persistent inflation—but they can meet that challenge in ways that streamline operations, retain customers, and drive profitable growth. Meet the challenge  Choosing to grow: The leader's blueprint Driving sustainable, inclusive growth requires the right mindset, strategy, and capabilities. Here are some steps that could help foster successful growth. Double down on growth investments  E-commerce: At the center of profitable growth in consumer goods Winning North American consumer goods companies are fundamentally rethinking their capabilities and operating models to meet the evolving needs of consumers and customers. Meet the evolving needs  How to deal with price increases in this inflationary market The return of inflation makes price negotiation a more demanding—and strategically critical—capability. Build long-term resilience  Understanding the ever-evolving, always-surprising consumer With consumer behavior changing rapidly—and, often, in unexpected ways—companies must get better at anticipating and responding to new consumer needs and preferences. Our experts explain how. Drive purpose  Commerce media: The new force transforming advertising Commerce media is revolutionizing how ads are bought and optimized. Companies need the right strategy to share in its potential trillion-dollar-plus value. Accelerate business growth  Author Talks: "If you don't understand … how are you going to help?" List-based marketing can go in one ear and out the other for consumers, which is why one Fortune 500 adviser says the best branding combines empathy, connectedness, and good storytelling. Take a new approach  To see more essential reading on topics that matter, visit McKinsey Themes. Follow our thinking Share these insights Did you enjoy this email? Forward it to colleagues and friends so they can subscribe too. Was this forwarded to you? Sign up for it and sample our 40+ other free email subscriptions here. McKinsey Insights - Get our latest thinking on your iPhone, iPad or Android. This email contains information about McKinsey’s research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use and protect your information, please review our privacy policy. You received this email because you subscribed to our Strategy alert list. Manage subscriptions | Unsubscribe Copyright © 2022 | McKinsey & Company, 3 World Trade Center, 175 Greenwich Street, New York, NY 10007