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Plus comparison anxiety, cognitive psychology's impact on marketing, and using email segmentation for personalization

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Reserving novels. Attending midnight releases with people who love the series as much as you do. Feeling frustrated when the movie skipped an entire part where Ron plays Quidditch. (Okay, maybe we got carried away and took that last one personally...) Books immerse us in adventures, stories, and knowledge where we can escape, enjoy, and learn. Plus, studies show that people who frequently read or write tend to be more creative. Check out a library book, support a local bookstore, or tune into an audiobook for this year's Buy a Book Day. Stay curious with this email collection filled with books galore.

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Comparison anxiety: how to stop comparing yourself to others As adults, we use social comparison to measure ourselves against others. But systematically comparing ourselves to others can make us feel less capable. To avoid comparison anxiety, it's helpful to be aware of how assessing our success based on a subjective view of how we compare to others may lead to unnecessary stress.

15 Swipe-worthy email marketing examples to inspire your next campaign Great marketers are always on the hunt for the best email marketing campaigns. In this article, we pulled together a selection of email examples that we believe best illustrate what actually works in email marketing today.

Cognitive psychology and its impact on marketing Landing pages are vital for any marketer aiming to expand their digital strategy and capture demand. A landing page is, essentially, your company's sales pitch. Using cognitive influences and principles, marketers can capitalize on the benefits of using them to show off their brand.

The FCA's new consumer duty is everyone's duty The Financial Conduct Authority (FCA) has just tied its guidance on the fair treatment of vulnerable customers to new consumer duty legislation. This effectively mandates the use of inclusive design across every customer touchpoint with a financial service provider.

How to use email segmentation to personalize your marketing messages and improve email marketing ROI Email segmentation divides your subscriber lists into smaller portions based on customer interests and behavior. Segmentation helps you personalize your emails so you always pique your customers' interest.

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