Why do all the monsters come out at night?

Plus Email Camp 2022, becoming a data-driven marketer, and Excel tips and tricks you should know

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Under the moonlight

The Office (2010) © NBC

Stores filled with glittery skeletons and restaurants serving pumpkin-flavored drinks galore, even if it is 80+ degrees, can only mean one thing: it's spooky season. You might already see some overused phrases in emails and social media posts, such as: "No tricks, just treats" "Scary good deals"   "Treat yourself" "Fall in love" No one's perfect, and we've even used these phrases at one candy corn point or another. So keep your customers in mind. They'll recognize when you're recycling puns they've heard a million times. Try to create original copy by taking a walk outside, interviewing a friend, or using the magic of AI. Serve your customers a message that's from the bloody heart. In the meantime, grab some hot cinnamon sunset tea and dive into these Halloween-themed emails.

Get spooky with it

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