Email's really lovely underneath it all

Plus onboarding for success, what your email marketer wants you to know, and an e-book for email automation

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Under...where?

Risky Business (1983) © Warner Bros. Pictures

In 2003, Freshpair — a leading online retailer of women's and men's intimate apparel — founded National Underwear Day to promote body positivity and to encourage people to embrace underwear for all its comfort and goodness. They even threw a huge party in Times Square years later, breaking a Guinness World Record with 800+ peeps dancing the day away in their undies. We can learn a thing or two from a brand like this: • Share content that empowers your audience • Reveal a deal when it feels right • Keep the promo brief (pun intended) • Be flexible, like elastic, in case you need to adjust content at the last minute • And when in doubt, create a holiday related to your brand, & then commit to it Check out this safe-for-work email collection filled with socks, hats, and — you guessed it — undies. (P.S. We promise no judging if you're reading this in your underwear as we speak. P.P.S. If you are, we don't need to know. But kudos to you.)

Brief inspiration

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Why should a marketer care about DMARC and BIMI Email Never Sleeps is the email marketing strategy insight podcast. Watch this video to learn about why email marketers should care about DMARC and BIMI. Also learn, which types of companies are using these tools in their email marketing plan.

Iterable Activate North America is just a month away Just announced: Nicole Byer (Emmy-winning comedian) is this year's keynote speaker. Plus RGE will be running some sessions on Friday. And a lot of other cool people will be there. Use code AUG50 to get 50% tickets too. [Sponsored]

E-book - Email automation for SaaS businesses "Email automation helps you get closer to your customers and personalise communications without overwhelming your team. Learn how to get started with email automation for your SaaS business and build stronger relationships with your customers."

Email GIF of the moment

See it in the email

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