Plus how to design a referral program, rules for learning, and what's up with Google Web Designer
| |  | | Go go email changers | |  | | | |
| Mighty Morphin Power Rangers (1993) © Toei Company | | | |
Super Sentai, a Japanese superhero series, inspired what we know today as the Power Rangers. Marvel Comics and Toei Company (Super Sentai's distributor) agreed on a concept exchange: Toei adapted the Japanese Spider-Man TV series, and Marvel later released Power Rangers in the U.S. August 28 marks Power Rangers Day, so we're taking a look at some brand partnerships.
When brands join forces, they have the opportunity to deliver new messages to larger audiences. Cross-promoting entices people to check out products that complement each other. The best collabs come from an authentic — not sales — point of view (see Ouai x Maxbone celebrating new pet shampoo with a limited-edition pet toy). Be sure to introduce and educate customers when promoting another brand or a partner brand to prevent confusion.
Go forth and morph with this email collection for inspiration.
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Articles we thought you'd enjoy because you probably like to learn and stuff | |  | | |
 | | How to design a referral program | A successful referral program can be 20-30% of your acquisition mix, as one of several acquisition loops. This is particularly useful for products that target high acquisition cost niches, such as crypto users or on-demand drivers. It's not a silver bullet, but worth adding to complement other marketing efforts. | | | |
 | | Iterable Activate North America is less than 2 weeks away | Just announced: Nicole Byer (Emmy-winning comedian) is this year's keynote speaker. Plus RGE will be running some sessions on Friday. And a lot of other cool people will be there. Use code AUG50 to get 50% tickets too. [Sponsored] | | | |
 | | The 85% rule for learning | The 85% rule suggests that you should fine-tune the amount of support you use depending on the success rate you're experiencing. A success rate of 85 percent shows that students are learning the material, and it also shows that the students are challenged. | | | |
Email GIF of the moment | |  | | |
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