A power and a force we've never seen before

Plus how to design a referral program, rules for learning, and what's up with Google Web Designer

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Go go email changers

Mighty Morphin Power Rangers (1993) © Toei Company

Super Sentai, a Japanese superhero series, inspired what we know today as the Power Rangers. Marvel Comics and Toei Company (Super Sentai's distributor) agreed on a concept exchange: Toei adapted the Japanese Spider-Man TV series, and Marvel later released Power Rangers in the U.S. August 28 marks Power Rangers Day, so we're taking a look at some brand partnerships. When brands join forces, they have the opportunity to deliver new messages to larger audiences. Cross-promoting entices people to check out products that complement each other. The best collabs come from an authentic — not sales — point of view (see Ouai x Maxbone celebrating new pet shampoo with a limited-edition pet toy). Be sure to introduce and educate customers when promoting another brand or a partner brand to prevent confusion. Go forth and morph with this email collection for inspiration.

Power lies on your side

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Articles we thought you'd enjoy because you probably like to learn and stuff

How to design a referral program A successful referral program can be 20-30% of your acquisition mix, as one of several acquisition loops. This is particularly useful for products that target high acquisition cost niches, such as crypto users or on-demand drivers. It's not a silver bullet, but worth adding to complement other marketing efforts.

Iterable Activate North America is less than 2 weeks away Just announced: Nicole Byer (Emmy-winning comedian) is this year's keynote speaker. Plus RGE will be running some sessions on Friday. And a lot of other cool people will be there. Use code AUG50 to get 50% tickets too. [Sponsored]

The 85% rule for learning The 85% rule suggests that you should fine-tune the amount of support you use depending on the success rate you're experiencing. A success rate of 85 percent shows that students are learning the material, and it also shows that the students are challenged.

Creative problem solving: from complex challenge to innovative solution Creative Problem Solving was first formulated by Alex Osborn in the 1940's. Osborn coined the term brainstorming to define the proactive process of generating new ideas. To this day, this process remains an effective way to generate solutions that break free from the status quo.

What you need to know about Google Web Designer, a primer Google Web Designer is an extremely flexible tool for creating web pages. The comprehensive platform is free of charge with a laundry list of features that range from ad creation to simple code development.

Email GIF of the moment

See it in the email

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Speaking of Mighty Changers... If you browsed the RGE site this week without logging in, you may have noticed some buttons after the email feed preview. We've said goodbye to the endless email scroll and hello to a better email-saving and collaboration experience. Plus, it helps us determine who is real and who is fake. Just sign in or sign up to keep on scrolling, saving, and sharing your faves.

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