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New from McKinsey & Company | McKinsey experts predict that video entertainment, in all its forms, will become more immersive, gamified, and personalized. | | | You’re at the movies with friends—but the movie is more like a game with a narrative. You feel like you’re in the movie because your seat gets hot when there’s a fire on screen. And everyone can see and hear the movie in whatever language they choose. That scenario could represent the next normal in video entertainment, according to McKinsey experts and industry executives. | | | | McKinsey Insights - Get our latest thinking on your iPhone, iPad, or Android | | | | | This email contains information about McKinsey’s research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use and protect your information, please review our privacy policy. | You received this email because you subscribed to our High Tech, Telecoms & Internet alert list. | | Copyright © 2022 | McKinsey & Company, 3 World Trade Center, 175 Greenwich Street, New York, NY 10007 | | | |
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