Video entertainment in 2030

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Cheerful young friends watching movie in theater.
Video entertainment in 2030
McKinsey experts predict that video entertainment, in all its forms, will become more immersive, gamified, and personalized.
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The future of video entertainment: Immersive, gamified, and diverse
The future of video entertainment: Immersive, gamified, and diverse
You’re at the movies with friends—but the movie is more like a game with a narrative. You feel like you’re in the movie because your seat gets hot when there’s a fire on screen. And everyone can see and hear the movie in whatever language they choose. That scenario could represent the next normal in video entertainment, according to McKinsey experts and industry executives.
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