They were just guessing at numbers and figures

Plus what is an email honeypot, onboarding best practices, and tips for developing your SaaS strategy

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Build rapport with reports

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Let's talk infographic emails. These emails can illustrate how often your customer uses your product and where they're at in their journey, like Mint notifying you about how much money you saved (or spent) this week. When you're creating an infographic, especially for email, keep these things in mind: • Use minimal text. • Empower your audience with valuable information. Keep it simple and ditch the rest. • Design the graphic with resources that you have, whether that's Canva, Photoshop, or something else. (We're not telling you what to do, but...don't use Microsoft Word.) • Test the email on multiple devices. Check how the text and images appear on mobile and desktop. You might need to design one version of the graphic for mobile and one for desktop. Present the information in a way that's easy for your audience to understand. What does the data mean? How can your people benefit from knowing this info? Get inspired with this email collection filled with oodles of infographic and report emails.

Don't hate, illustrate

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Articles we thought you'd enjoy because you probably like to learn and stuff

What is an email honeypot and how to avoid it Email honeypots are traps created to fight spammers or senders with poor contact management practices. Honeypots can be a big challenge for your email campaigns but you can mitigate the risks of falling into this trap. Here are some tips on how to avoid becoming honeypot-trapped.

How to develop an effective email marketing strategy from email list acquisition through retention The number of worldwide email users is expected to grow to 4.6B users in 2025, according to Statista. A solid email strategy will pave the way toward long-term email channel success. Let's make yours one of those brands with a full email marketing strategy built out.

The 5 reasons to attend Iterable's Activate Summit North America Chances are, if you've been an avid reader of this newsletter for a while, you have seen us talk about Activate before. Well, here are five additional reasons on top of the reason that RGE will be there presenting in September. [Sponsored]

13 New customer onboarding best practices Following best practices for customer onboarding is essential if you want to retain more customers. An onboarded customer is one who has experienced "initial success" with your product. Customers are confident in your ability to get stuff done, because they've seen you do it before.

5 Tips for developing your SaaS marketing strategy in 2022 The global market for software as a service (SaaS) will have an annual growth of 19% in the coming years. What you need is an effective SaaS marketing strategy to help you stay on top of the competition. It's not enough to attract new customers – they must retain these customers and build loyalty.

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