Do big deals mean big sales?

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Will deal days boost e-commerce sales?
Could mammoth shopping events encourage consumers to add to their virtual carts? As inflation, geopolitical, and supply chain concerns loom large, shoppers in some parts of the world are tightening their belts and hunting for deep discounts. Check out these insights to understand how e-commerce retailers can reckon with new realities as consumer behavior continues to evolve—and tap into the latest strategies to drive profitable growth.
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Navigating inflation in retail: Six actions for retailers
Retailers are facing the possibility of persistent inflation—but they can meet that challenge in ways that streamline operations, retain customers, and drive profitable growth.
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Choosing to grow: The leader's blueprint
Driving sustainable, inclusive growth requires the right mindset, strategy, and capabilities. Here are some steps that could help foster successful growth.
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Taking the pulse of the US consumer
According to the latest Consumer Pulse survey, people across America are changing their shopping behaviors—and will continue to do so. Companies need to pay close attention.
Adapt to change   >
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E-commerce: At the center of profitable growth in consumer goods
Winning North American consumer goods companies are fundamentally rethinking their capabilities and operating models to meet the evolving needs of consumers and customers.
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How US consumers are feeling, shopping, and spending—and what it means for companies
The latest Consumer Pulse survey shows that, across America, people have simultaneously embraced new behaviors and reverted to old ones. What will they do next?
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Building e-commerce ecosystems on Amazon: A conversation with Rainforest's JJ Chai
Building e-commerce ecosystems on Amazon: A conversation with Rainforest's JJ Chai
The cofounder of a Singapore-based e-commerce aggregator explains how his previous start-up experience helps him identify, acquire, and scale Asian "solopreneurs" targeting US consumers on Amazon's marketplace.
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How to deal with price increases in this inflationary market
The return of inflation makes price negotiation a more demanding—and strategically critical—capability.
Build long-term resilience   >
Understanding the ever-evolving, always-surprising consumer
Understanding the ever-evolving, always-surprising consumer
With consumer behavior changing rapidly—and, often, in unexpected ways—companies must get better at anticipating and responding to new consumer needs and preferences. Our experts explain how.
Drive purpose   >
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Commerce media: The new force transforming advertising
Commerce media is revolutionizing how ads are bought and optimized. Companies need the right strategy to share in its potential trillion-dollar-plus value.
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Author Talks: "If you don't understand … how are you going to help?"
List-based marketing can go in one ear and out the other for consumers, which is why one Fortune 500 adviser says the best branding combines empathy, connectedness, and good storytelling.
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To see more essential reading on topics that matter, visit McKinsey Themes.
— Curated by Eleni Kostopoulos, a digital publishing manager based in New York
McKinsey & Company
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