Calm before the (BFCM) storm

Plus inspiration for holiday campaigns (yes, people are planning for those), 7 skills to get hired, Prime Day, and more
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Really Good Emails
 
 
Linus rolling a pumpkin along the sidewalk
 
 
Princess Bride (1987) © Disney
 
 
The northern hemisphere fall season is around the corner – at least in the marketing world where we're expected to be at least 1 or 2 seasons ahead. The more upfront planning you can do, the easier the work will be and the further out you can schedule things.


Start collaborating with your team on that content now before the crazy excitement of Black Friday/Small Business Saturday/Cyber Monday/Giving Tuesday (and probably more by now) kicks in. Throw on some 10-minute song to get you feeling some type of way about a scarf and enjoy these fall-themed emails.

 
       Fall-ow along       
 
 

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Articles we thought you'd enjoy because you are such a smarty pants and thirsty for mo' knowledge:  
 
Oracle logo  
Holiday campaign planning inspiration: The Word Cloud
Good things come in the forms of clouds: shade, much-needed rain, data not stored on your computer. But this word cloud for the holidays is next level.
 
Markethire Logo  
7 skills email marketers need to get hired (plus 4 nice-to-haves)
The best email marketers are always thinking two years ahead – They understand the customer journey and your growth goals, and they aim to boost your acquisition and retention rates so you can hit them.
 
Klaviyo Logo  
Making marketing momentum around Prime Day—without Amazon
80% of consumers plan to shop during Prime Day 2022, and despite the turbulent economic climate, 47% claim they plan to spend more than last year. But that doesn't mean it will all be on Amazon.com.
 
Stripo  
Effective Product Launch Emails
Many brands owe their success to a well-thought-out product launch campaign and a proper new product launch announcement email. Here are some ideas to make your own.
 
Mailchimp Logo  
The power of client referrals for agencies and freelancers
If you or your sales team (if you have one) can learn how to ask for referrals and convince your clients to talk you up to their friends and business connections, you're more likely to win more business—and grow your own. [Sponsored]
 
 

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Email GIF of the moment  
 
GIF
 
       See it in the email       
 
 

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"Hey! Wait! Didn't you just talk about Q3 last week?"
Turns out that email planning goes really quickly. Last week we sent out some ideas for this quarter, but then some people said that they were already way past that and made us feel dumb. So if you are an overachiever like those people and already planning fall 2024 campaigns, then we hope you'll get something out of today's email.

Also, here are some inspirational quotes that were sent in last week from our sports themed email:

• "If something stands between you and your success, move it."

• "
Champions keep playing until they get it right."

• "The only person who can stop you is you – and maybe someone way better."

If there's something that we should highlight in a future email (or you just want to chat), hit reply.
We read and respond to every email we get.
 
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